Loeries Creative Week
#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton
Jessica Tennant 19 Aug 2017
All the Saturday night winners
The Saturday night winners of the 39th Annual Loerie Awards, which took place on 19 August 2017 at the Durban ICC, have been announced. Congratulations to all!
Loeries Creative Voice Donovan Goliath from Goliath and Goliath emceed the ceremony, and introduced current Loeries chair ‘aunty' Suhana Gordhan who gave the audience a glimpse of the light that creativity shines and that which the Loeries shines on creativity. She shared all they've been involved in this past year, what it means to be a creative in 2017, and her vision for and hope in the creative industry.
Competition on the night was fierce, with only the best of the best cracking the judges' nod.
- Communication design;
- Digital and interactive communication, sponsored by Google;
- Outdoor and out of home (OOH), sponsored by JCDecaux;
- Print communication including newspaper advertising, sponsored by The Times;
- Shared value, sponsored by Unilever;
- The student awards, sponsored by Facebook;
- The creative future scholarship, in partnership with Vega School and AAA School of Advertising; and
- Creative use of paper, sponsored by Antalis, with no golds in this category.
Grands Prix on the night went to:
- Print: The Cartel 'Be Seen' campaign for Y&R Dubai
- Communication Design: Marble "Meat made luxury" by Grid Worldwide Branding
- Websites or Microsites: La Libanaise Des Jeux "Skip Friday 13" by Impact BBDO Dubai
Special awards
The Marketing Leadership & Innovation Award went to KFC Africa’s chief marketing officer, Mike Middleton.
All the Saturday night award winners:
| DESIGN | ||||||
| Prize | Entry Agency | Category | Country | Brand | Product | Campaign |
| Grand Prix | Grid Worldwide Branding | Design Mixed-Media Campaign | South Africa | Marble | Open-flame dining | Meat made luxury |
| Campaign Gold | Grid Worldwide Branding | Brand Identity & Collateral Design - Identity Programmes | South Africa | Marble | Open-flame dining | Meat made luxury |
| Campaign Gold | Impact BBDO Dubai | Brand Identity & Collateral Design - Posters & Billboards | United Arab Emirates | Law Andak Dam | Blood Donation Platform | Kol Nokta Btefrek |
| Gold | Hunt Lascaris Johannesburg | Brand Identity & Collateral Design - General Collateral | South Africa | Goodbye Malaria | Goodbye Malaria | Beautiful Pathogens |
| Gold | Y&R Dubai | Publication Design - Whole Publication | United Arab Emirates | Interreligious Council of Bosnia and Herzegovina | One Book for Peace | One Book for Peace |
| Campaign Silver | Grid Worldwide Branding | Brand Identity & Collateral Design - Identity Programmes | South Africa | TBWA\The Disruption® Company | TBWA\ The Disruption® Company | The Disruption® Company |
| Campaign Silver | Impact BBDO Dubai | Brand Identity & Collateral Design - Posters & Billboards | United Arab Emirates | Sydlexia | Dyslexia Correcting Facility | Making Sense of Dyslexia - Fox, Dog, Dinosaur, Rabbit |
| Campaign Silver | Ogilvy Johannesburg | Brand Identity & Collateral Design - General Collateral | South Africa | KFC | KFC Family Bucket | KFC Suppertime Stories |
| Campaign Silver | Grid Worldwide Branding | Design Mixed-Media Campaign | South Africa | TBWA\ The Disruption® Company | TBWA\ The Disruption® Company | The Disruption® Company |
| Silver | Ogilvy Johannesburg | Creative Use of Paper | South Africa | KFC | KFC Family Bucket | KFC Suppertime Stories |
| Silver | studioMAS Architects | Three Dimensional & Environmental Design - Architecture | South Africa | City of Johannesburg | City of Johannesburg Council Chamber | City of Johannesburg Council Chamber |
| Silver | Nando's | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Nando's | Nando's restaurants | Firing up the growth of South African design and creativity through the Nando's values |
| Silver | Whitespace Creative | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | De Vry Distillery | Spirit Range | De Vry Distillery |
| Silver | Hitchcock Michalski | Publication Design - Whole Publication | South Africa | ProvidusBank | Corporate Profile | Pioneering Spirit |
| Silver | TBWA\RAAD | Design for Digital | United Arab Emirates | Mc Donald's | Mc Donald's | The Promoticon |
| Silver | Grid Worldwide Branding | Design for Digital | South Africa | TBWA\The Disruption® Company | TBWA\ The Disruption® Company | The Disruption® Company |
| Campaign Bronze | Publicis Machine | Brand Identity & Collateral Design - Identity Programmes | South Africa | Red Bull | Red Bull Studios Cape Town | Red Bull Studios AlgoRhythm |
| Campaign Bronze | Hunt Lascaris Johannesburg | Brand Identity & Collateral Design - Identity Programmes | South Africa | Goodbye Malaria | Goodbye Malaria | Beautiful Pathogens |
| Campaign Bronze | Grid Worldwide Branding | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Marble | Open-flame dining | Meat made luxury |
| Campaign Bronze | Bittersuite | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Sea Change | Sustainable cork poster | Sea Change - Rolling Retro, One with Nature, Ancient Hawaiian Heritage |
| Campaign Bronze | Hunt Lascaris Johannesburg | Design Mixed-Media Campaign | South Africa | Goodbye Malaria | Goodbye Malaria | Beautiful Pathogens |
| Bronze | Shift Joe Public | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Zazi | Zazi | Know Your Strength |
| Bronze | TBWA\RAAD | Brand Identity & Collateral Design - General Collateral | United Arab Emirates | Amnesty International | Anti- Islamophobia initiative | Skins of Peace |
| Bronze | TBWA Hunt Lascaris Durban | Creative Use of Paper | South Africa | TOPS at SPAR | Box Smart | Box Smart |
| Bronze | Grid Worldwide Branding & Vertical Limit Productions | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Liberty | Liberty Thirst & Know Bar | Thirst & Know |
| Bronze | Sunshinegun | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Nando's | Nando's PERi-PERi Sauces | Nando's Grocery - Global Packaging VI |
| Bronze | The Spanish Coalition | Publication Design - Whole Publication | South Africa | African Bazaar | Spaza Goods | African Bazaar |
| Bronze | Wicked Pixels | Broadcast Design & Graphics | South Africa | Channel O | Channel O | Idents 2016 |
| Bronze | Fortcom T/A Fort | Broadcast Design & Graphics | South Africa | Viacom/MTV Base Africa | Viacom/MTV Base Africa | MTV Base Africa Channel Rebrand |
| Bronze | Wunderman South Africa | Design for Digital | South Africa | Qhubeka | Qhubeka | #DoYourPart |
| Craft Gold | Grid Worldwide Branding | Design Crafts - Illustration | South Africa | Marble | Open-flame dining | Meat made luxury |
| Campaign Craft Certificate | Impact BBDO Dubai | Design Crafts - Typography | United Arab Emirates | Law Andak Dam | Blood Donation Platform | Kol Nokta Btefrek |
| Craft Certificate | Superbalist.com | Design Crafts - Photography | South Africa | Superbalist.com | The Dakar Express | The Dakar Express |
| Craft Certificate | The Spanish Coalition | Design Crafts - Photography | South Africa | African Bazaar | Spaza Goods | African Bazaar |
| Craft Certificate | Y&R Dubai | Design Crafts - Writing | United Arab Emirates | Interreligious Council of Bosnia and Herzegovina | One Book for Peace | One Book for Peace |
| Craft Certificate | Shift Joe Public | Design Crafts - Writing | South Africa | Joe Public United | Manifesto | Here We Grow Great |
| Craft Certificate | Shift Joe Public | Design Crafts - Writing | South Africa | Zazi | Zazi | Know Your Strength |
| Craft Certificate | Hunt Lascaris Johannesburg | Design Crafts - Illustration | South Africa | Goodbye Malaria | Goodbye Malaria | Beautiful Pathogens |
| Craft Certificate | Grid Worldwide Branding | Design Crafts - Illustration | South Africa | Marble | Open-flame dining | Meat made luxury |
| Craft Certificate | Grid Worldwide Branding & CyberGraphics | Design Crafts - Typography | South Africa | Krugerrand | Krugerrand Bullion Coins | Branding Enduring Value |
| Craft Certificate | King James Group | Design Crafts - Typography | South Africa | Sanlam | Financial Services | Make the Most of Every Month |
| DIGITAL & INTERACTIVE | ||||||
| Grand Prix | Impact BBDO Dubai | Digital & Interactive - Website or Microsite | United Arab Emirates | La Libanaise Des Jeux | Loto Libanaise | Skip Friday 13 |
| Campaign Gold | NATIVE VML | Digital & Interactive - Mobile Media | South Africa | HuffPost SA | HuffPost SA | Stop The Cycle - Tech, Fashion, Chocolate |
| Campaign Gold | Ogilvy Johannesburg | Digital Integrated Campaign | South Africa | KFC | KFC Sounbite | KFC Soundbite Chart |
| Gold | Ogilvy Johannesburg | Digital & Interactive - Social Media | South Africa | Viacom | MTV | MTV #FCKHIV |
| Campaign Silver | Ogilvy Cape Town | Data Driven Campaign | South Africa | Volkswagen South Africa | Volkswagen Brand | 011Beats |
| Campaign Silver | NATIVE VML | Digital Integrated Campaign | South Africa | ABSOLUT | ABSOLUT VODKA | ABSOLUT ONE SOURCE CAMPAIGN |
| Campaign Silver | Net#work BBDO | Digital Integrated Campaign | South Africa | SCA | Libresse Pantyliners | Vagina Varsity |
| Silver | Ogilvy Cape Town | Digital & Interactive - Social Media | South Africa | Volkswagen South Africa | Volkswagen Brand | 011Beats |
| Silver | King James Group | Digital & Interactive - Social Media | South Africa | Sanlam | National Savings Month | Sanlam Conspicuous Savers |
| Silver | Y&R Dubai | Digital & Interactive - Social Media | United Arab Emirates | Association Tunisienne des Femmes Démocrates | Women's Rights | Warri (Ar./verb): Expose |
| Silver | Publicis Machine | Digital & Interactive - Applications, Games & Interactive tools | South Africa | Rayhas | Stones | Stones BOT |
| Silver | Publicis Machine | Digital & Interactive - Applications, Games & Interactive tools | South Africa | Red Bull | Red Bull Studios Cape Town | Red Bull Studios AlgoRhythm |
| Silver | Memac Ogilvy Dubai | Digital & Interactive - Mobile Media | United Arab Emirates | Lenovo Middle East | Gift of time | Hadia Time |
| Silver | Wunderman South Africa | Digital & Interactive - Mobile Media | South Africa | Qhubeka | Qhubeka | #DoYourPart |
| Campaign Bronze | Ogilvy Johannesburg | Digital & Interactive - Display Advertising | South Africa | KFC | KFC Sounbite | KFC Soundbite Chart - WeTransfer, Instagram |
| Campaign Bronze | Ogilvy Cape Town | Digital Integrated Campaign | South Africa | Volkswagen South Africa | Volkswagen Brand | 011Beats |
| Campaign Bronze | NATIVE VML | Digital Integrated Campaign | South Africa | Nedbank | Brand | See Money Differently |
| Campaign Bronze | King James Group | Digital Integrated Campaign | South Africa | Sanlam | National Savings Month | Sanlam Conspicuous Savers |
| Bronze | J.Walter Thompson Cape Town | Digital & Interactive - Website or Microsite | South Africa | SANBS | Banner | Blood Bag |
| Bronze | King James Group | Digital & Interactive - Website or Microsite | South Africa | Sanlam Investments | Smart Invest | Smart Invest |
| Bronze | NATIVE VML | Digital & Interactive - Social Media | South Africa | ABSOLUT | ABSOLUT VODKA | ABSOLUT ONE SOURCE CAMPAIGN |
| Bronze | Ogilvy Johannesburg | Digital & Interactive - Social Media | South Africa | KFC | KFC Burrito | KFC Burrito |
| Bronze | King James Group | Digital & Interactive - Social Media | South Africa | Sanlam | My Choice Funeral Plan | Uk'Shona Kwelanga |
| Bronze | NATIVE VML | Digital & Interactive - Social Media | South Africa | Edgars Fashion | Edgars Summer Range 2016 | Emoji Catwalk |
| Bronze | OGILVY & MATHER AFRICA | Digital & Interactive - Social Media | Kenya | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World's Most Eligible Bachelor |
| Bronze | 7even Interactive Limited | Digital & Interactive - Social Media | Nigeria | NIL | NIL | FRIXION |
| Bronze | Impact BBDO Dubai | Digital & Interactive - Applications, Games & Interactive tools | United Arab Emirates | Mars | Snickers | Stop the Hunger |
| Bronze | Memac Ogilvy Dubai | Digital & Interactive - Mobile Media | United Arab Emirates | Nestle Middle East | United 4 Healthier Kids | Tummyfish |
| Bronze | NATIVE VML | Digital & Interactive - Mobile Media | South Africa | Nedbank | Brand | See Money Differently |
| Bronze | Ogilvy Johannesburg | Digital & Interactive - Mobile Media | South Africa | KFC | KFC Family Bucket | KFC Suppertime Stories |
| Craft Gold | Memac Ogilvy Dubai | Digital Crafts - User Experience Design | United Arab Emirates | Nestle Middle East | United 4 Healthier Kids | Tummyfish |
| Craft Gold | King James Group | Digital Crafts - Writing | South Africa | Sanlam | My Choice Funeral Plan | Uk'Shona Kwelanga |
| Craft Certificate | King James Group | Digital Crafts - Use of Technology | South Africa | Santam | Safety Incubator | Safety Incubator |
| Craft Certificate | OGILVY & MATHER AFRICA | Digital Crafts - Use of Technology | Kenya | Ol Pejeta Conservancy | Ol Pejeta Conservancy | The World's Most Eligible Bachelor |
| Craft Certificate | Ogilvy Cape Town | Digital Crafts - Music & Sound Design | South Africa | Volkswagen South Africa | Volkswagen Brand | 011Beats |
| OUTDOOR & OUT OF HOME | ||||||
| Silver | Halo Advertising | Outdoor Media | South Africa | Jacaranda FM | Radio Station | More Music You Love |
| Silver | Y&R Dubai | Ambient & Alternative Media | United Arab Emirates | Varuna Pumps | Varuna Pumps | The Life Saving Scarecrow |
| Silver | Grey Advertising Africa | Ambient & Alternative Media | South Africa | UJ EMS | UJ EMS | Satellife |
| Silver | Impact BBDO Dubai | Ambient & Alternative Media | United Arab Emirates | Pepsico | 7Up | Switched On |
| Silver | J.Walter Thompson Cape Town | Ambient & Alternative Media | South Africa | Organ Donor Foundation | Save 7 Lives | Dead Zone Radio |
| Silver | Joe Public United | Direct Mail | South Africa | One School at a Time | One School at a Time | Never Unsanitary Pads |
| Campaign Bronze | Impact BBDO Beirut | Outdoor Media | Lebanon | ZOD SECURITY | SECURITY CAMERAS | THE WATCHERS - The Pooper, The Sleeper |
| Bronze | Leo Burnett Israel | Outdoor Media | Israel | SAMSUNG | SAMSUNG GEAR S3 | The smart billboard |
| Bronze | Grey Advertising Africa | Transit & Air | South Africa | NSPCA | NSPCA Special Investigations Unit | Dog Fight |
| Grand Prix | Y&R Dubai | Indoor Posters | United Arab Emirates | The Cartel | The Cartel | Be Seen - Bag, Make up, Ring, Shoes, Sunglasses |
| Campaign Gold | DDB | Newspaper Advertising | South Africa | Commission for Gender Equality | Commission for Gender Equality | He She - Eric, Steve, Frasier, Ethan |
| Campaign Gold | Impact BBDO Dubai | Indoor Posters | United Arab Emirates | Visa | Visa Travel Insurance | The Holiday - Sea, Vegas, Forest |
| Campaign Gold | Impact BBDO Dubai | Indoor Posters | United Arab Emirates | Mars | Snickers | Balloons - Angry, Evil, Lifeless |
| Campaign Silver | Inbar Merhav G | Newspaper Advertising | Israel | Steimatzky Book Store | Children books SALE | Even our SALES have stories - Her Father, 10 Minutes to Live |
| Campaign Silver | Creative Y&R | Newspaper Advertising | Kenya | Mandevu Beard Care | Beard Wax | BEARDS |
| Campaign Silver | Impact BBDO Dubai | Newspaper Advertising | United Arab Emirates | La Libanaise Des Jeux | Loto Libanaise | Odds - Waitress, Buried Treasure, Eccentric Millionaire |
| Campaign Silver | DDB | Tactical use of Newspaper | South Africa | Honda South Africa | Honda Genuine Parts | Genuine Parts - Gif, YouTube, Facebook |
| Campaign Silver | FOXP2 | Magazine Advertising | South Africa | National Geographic Kids Magazine | National Geographic Kids Magazine | Nature Never Gets Old - Frog, Sprout, Ants, Mouse |
| Silver | Scanad kenya | Magazine Advertising | Kenya | Masculan | Condom | Long Lasting Plasure |
| Silver | J Walter Thompson | Indoor Posters | South Africa | Zam-Buk | Zam-Buk Medicated Ointment | Zam-Buk Pocket-sized Heritage |
| Silver | Advantage Y&R | Indoor Posters | Namibia | Greenpeace Africa | Pollution Awareness | African Trash Masks |
| Campaign Bronze | Young & Rubicam | Newspaper Advertising | South Africa | Gui Ling Yuan Fang | Herbal Tea | Poophemisims - Snowman, Merman, Troll, Pony, Crayfish |
| Campaign Bronze | Hunt Lascaris Johannesburg | Newspaper Advertising | South Africa | Tiger Brands | Doom Insecticide | Fly on the Wall - Bachelor Pad, Browser History |
| Campaign Bronze | Ogilvy Johannesburg | Newspaper Advertising | South Africa | Global Public-private Partnership for Handwashing | Globalhandwashing.org | Dirty, Dirty Hands |
| Campaign Bronze | Joe Public | Indoor Posters | South Africa | Loveglove Medical | Loveglove Condoms | Horror Dicks - Monster, Killer, Sick |
| Campaign Bronze | J. Walter Thompson | Indoor Posters | Saudi Arabia | Kinokuniya Novels | Novels | Bedtimes Reading - Jane, William, Charles |
| Campaign Bronze | 99c | SA Non-English Print Advertising | South Africa | Winhall & De Stadler | Diamond Ring | Verander haar deuntjie met 'n steentjie - Baby Tjoklits, Soen My, Druk My, Toe Vind Ek Jou |
| Campaign Bronze | Abnormal | SA Non-English Print Advertising | South Africa | Craft Homes | The Ridge | The Ridge - Seun, Leeu |
| Bronze | J.Walter Thompson Casablanca | Tactical use of Magazine | Morocco | enti.ma | Fashion and lifestyle online magazine | THE UNCOVER VIOLENCE PRINT |
| Bronze | Ogilvy Cape Town | Indoor Posters | South Africa | Audi SA | Audi Genuine Parts | haed lghit |
| Bronze | DDB | Indoor Posters | South Africa | Wrigley | PK Chewing Gum | Lobster |
| Bronze | J.Walter Thompson Cape Town | Indoor Posters | South Africa | Marmite | Marmite Spread | Potty Mouth |
| Campaign Craft Gold | Y&R Dubai | Print Crafts - Art direction | United Arab Emirates | The Cartel | The Cartel | Be Seen - Sunglasses, Make up, Ring, Shoes, Bag |
| Campaign Craft Gold | Impact BBDO Dubai | Print Crafts - Art direction | United Arab Emirates | Visa | Visa Travel Insurance | The Holiday - Forest, Sea, Vegas |
| Campaign Craft Gold | Inbar Merhav G | Print Crafts - Writing | Israel | Steimatzky Book Store | Book SALE | Even our SALES have stories - 10 Minutes to Live, Her Father |
| Campaign Craft Gold | Y&R Dubai | Print Crafts - Photography | United Arab Emirates | The Cartel | The Cartel | Be Seen - Shoes, Make up, Ring, Sunglasses, Bag |
| Campaign Craft Gold | Impact BBDO Dubai | Print Crafts - Illustration | United Arab Emirates | Visa | Visa Travel Insurance | The Holiday - Vegas, Sea, Forest |
| Campaign Craft Certificate | Young & Rubicam | Print Crafts - Art direction | South Africa | Joburg Zoo | Johannesburg Zoo | Conservation Animals - Bird, Snake, Bat, Frog |
| Campaign Craft Certificate | Creative Y&R | Print Crafts - Art direction | Kenya | Mandevu Beard Care | Beard Wax | BEARDS |
| Campaign Craft Certificate | J. Walter Thompson | Print Crafts - Writing | Saudi Arabia | Toyota | Cars | Be Prepared - Floods, Drought, Frost, Sinkhole |
| Campaign Craft Certificate | Young & Rubicam | Print Crafts - Writing | South Africa | Gui Ling Yuan Fang | Herbal Tea | Poophemisims - Snowman, Troll, Pony, Crayfish, Merman |
| Campaign Craft Certificate | J. Walter Thompson | Print Crafts - Photography | Saudi Arabia | Kinokuniya Novels | Novels | Bedtimes Reading - Charles, William, Jane |
| Campaign Craft Certificate | J.Walter Thompson Dubai | Print Crafts - Illustration | United Arab Emirates | Boecker | Public Health Department | Pestryoshkas - Ratryoshka, Cockryoshka, Antryoshka |
| Campaign Craft Certificate | Impact BBDO Dubai | Print Crafts - Illustration | United Arab Emirates | Mars | Snickers | Balloons - Angry, Evil, Lifeless |
| Campaign Craft Certificate | J.Walter Thompson Cape Town | Print Crafts - Illustration | South Africa | Johnson & Johnson | Reach Dental Floss | Canyons - Diver, Discoverer, Explorer |
| Campaign Craft Certificate | Impact BBDO Dubai | Print Crafts - Typography | United Arab Emirates | Mercedes-Benz | Mercedes-Benz E Class | Danger Ahead - Dog, Tree, Kid |
| Craft Certificate | Scanad kenya | Print Crafts - Art direction | Kenya | Masculan | Condom | Long Lasting Plasure |
| SHARED VALUE | ||||||
| Campaign Gold | Safaricom Limited | Shared Value | Kenya | Safaricom | M-TIBA | M-TIBA |
| Campaign Gold | DevCom | Shared Value | South Africa | Sappi Southern Africa | Social Mobilisation | The Abashintshi Social Mobilisation Project |
| Campaign Silver | Nando's Chickenland | Shared Value | South Africa | Nando's | Nando's Artists Society | Nando's Artists Society |
| Campaign Silver | Net#work BBDO | Shared Value | South Africa | SCA | Libresse Pantyliners | Vagina Varsity |
| Campaign Silver | Impact BBDO Dubai | Shared Value | United Arab Emirates | BRF | Sadia Frozen Foods | #ShopLess |
| Campaign Bronze | Free WiFi for Africa NPC t/a Project Isizwe | Shared Value | South Africa | TshWi-Fi TV | TshWi-Fi TV | TshWi-Fi TV: Lights, Camera, Citizenship! |
| STUDENT | ||||||
| Campaign Gold | Vega School | Student - Integrated Campaign | South Africa | The Red Cross | Clickbait | Snatched! |
| Campaign Gold | Vega School | Student - Integrated Campaign | South Africa | Pearson | 15% teacher pay gap petition | The Dumbest Project |
| Gold | AAA School Of Advertising Cape Town | Student - Collateral Design | South Africa | Bees for Development | Recyclable Wax Calendar | Bees for Development Calendar |
| Gold | Greenside Design Center College of Design | Student - Publication Design | South Africa | Madimi | Publication | Reviving the “Bantu Symbol Writing” Into Contemporary Visual Culture |
| Campaign Silver | Red & Yellow School of Logic and Magic | Student - Newspaper & Magazine Advertising | South Africa | RAINN | End Sexual Violence | This Doesn't Mean Yes - Skirt, Wine, Sleep |
| Campaign Silver | Stellenbosch Academy of Design and Photography | Student - Outdoor & Out of Home | South Africa | Downhill Adventures | Outdoor Experience Service | A Story Worth Telling |
| Campaign Silver | Vega | Student - Integrated Campaign | South Africa | Energade | Energade Lite | Go Again |
| Campaign Silver | Stellenbosch Academy of Design and Photography | Student - Integrated Campaign | South Africa | Longines | Watches | What will you do with your time? |
| Silver | Stellenbosch Academy of Design and Photography | Student - Outdoor & Out of Home | South Africa | National Autistic Society | Human Resources | See My Face |
| Silver | Vega School | Student - Logos and Identity Programmes | South Africa | Fool | All-Night Print Shop | Fool |
| Silver | AAA School Of Advertising Cape Town | Student - Collateral Design | South Africa | Tokanya - Own Brand | Dictionary and associated collateral | Tokanya - Fanagalo |
| Silver | AAA School Of Advertising Cape Town | Student - Publication Design | South Africa | Papersmith & Sons | Biomimicry and design book | Biomimicry |
| Silver | AAA School Of Advertising Cape Town | Student - Publication Design | South Africa | Papersmith & Sons | Book of Pasta | The Art of Pasta |
| Silver | AAA School Of Advertising Cape Town | Student - Package Design | South Africa | Cuba Travel | A Travelers Board Game | Cuban Communist Crisis |
| Silver | University of Pretoria | Student - Motion & Digital Graphic Design | South Africa | N/A | N/A | Little Shots for Horrors |
| Campaign Bronze | AAA School Of Advertising Cape Town | Student - Facebook Challenge | South Africa | Nelson Mandela Foundation | Gender Equality | Everyday Armour |
| Campaign Bronze | Stellenbosch Academy of Design and Photography | Student - Integrated Campaign | South Africa | Pearsons Learning | Education | Be1 - Each One Teach One |
| Bronze | Vega School | Student - Television, Cinema & Internet Commercials | South Africa | Duolingo | Duolingo Zulu | Lobola |
| Bronze | Vega School | Student - Radio Commercials & Branded Content | South Africa | The Bar Keeper | The Bar Keeper | The Russian |
| Bronze | AAA School Of Advertising Cape Town | Student - Radio Commercials & Branded Content | South Africa | Kauai | Winter Warmer Menu | Wet Hair |
| Bronze | Red & Yellow School of Logic and Magic | Student - Indoor Posters | South Africa | Comedy Central | Comedy Central Roast | Lungelo Ndlovu |
| Bronze | Stellenbosch Academy of Design and Photography | Student - Indoor Posters | South Africa | Cape Town Mini Maker Faire | Indoor Posters & signage | Cape Town Mini Maker Faire |
| Bronze | Vega School | Student - Outdoor & Out of Home | South Africa | Snuff | NTSU | oWhoo eh eh |
| Bronze | Vega School | Student - Outdoor & Out of Home | South Africa | Jack Parow Brandy | Brandy | Uit die oude doos |
| Bronze | Red & Yellow School of Logic and Magic | Student - Logos and Identity Programmes | South Africa | The Angry Baker - Muizenberg | The Angry Baker - Muizenberg | Sour Dough |
| Bronze | Stellenbosch Academy of Design and Photography | Student - Logos and Identity Programmes | South Africa | Self-promotion | Self-promotion | CVDW |
| Bronze | AAA School Of Advertising Cape Town | Student - Collateral Design | South Africa | Exclusive Books | Tabloid Calendar | Exclusive Scoop |
| Bronze | AAA School Of Advertising Cape Town | Student - Collateral Design | South Africa | National Geographic | Calendar | The Stuffed Moose |
| Bronze | Stellenbosch Academy of Design and Photography | Student - Collateral Design | South Africa | PROPVOL | Self-serve breakfast filling station | PROPVOL |
| Bronze | AAA School Of Advertising Cape Town | Student - Package Design | South Africa | Star Wars | Starter Kit | Star Wars |
| Bronze | AAA School Of Advertising Cape Town | Student - Package Design | South Africa | BP | Push Bike Water Transporter | Wheels for Water |
| Craft Gold | The Open Window | Student - Print & Design Crafts - Illustration | South Africa | N.A | zine | It's enough to run away from |
| Craft Gold | The Open Window | Student - Print & Design Crafts - Illustration | South Africa | N.A | zine | Fiction-The endangered species |
| Craft Gold | The Open Window | Student - Print & Design Crafts - Illustration | South Africa | N.A | zine | Holy Hustle |
| Craft Gold | The Open Window | Student - Print & Design Crafts - Photography | South Africa | N.A | book | Remember Sarajevo |
| Campaign Craft Certificate | North-West University | Student - Television, Film & Video Crafts | South Africa | Mienke Bredenkamp | A Tale of Superstitions | A Tale of Superstitions |
| Craft Certificate | Red & Yellow School of Logic and Magic | Student - Print & Design Crafts - Writing | South Africa | Earth Liberation Front | Manifesto book | I'll Change The World |
| Craft Certificate | The Open Window | Student - Print & Design Crafts - Illustration | South Africa | N. A | zine | 2am should not be feared |
| Craft Certificate | AAA School Of Advertising Cape Town | Student - Print & Design Crafts - Typography | South Africa | Own | Calculated Constructive | Me, myself and I |
| Craft Certificate | The Open Window | Student - Print & Design Crafts - Typography | South Africa | N.A | zine | Fiction-The endangered species |
We'll have the final overview of winners as soon as the second awards night concludes tomorrow evening, keep your eyes peeled and visit our Loeries' Creative Week Durban special section for all the latest updates...