Design Lions winners!
The 66th annual Cannes Lions Festival of Creativity kicked off on 17 June with the 2019 Cannes Design Lions announced during the first Communication award track ceremony.
#CannesLions2019 Design Lions' Grand Prix winner: Creatability by Google Creative Lab New York.
Winners of the Cannes Lions' first Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 17 June from 7pm.
Celebrating visual craftsmanship - work in which a unique visual identity leads to consumer recognition or understanding, 1,469 entries from 65 countries were entered into the Design Lions, with 47 Lions awarded: 1 Grand Prix, 6 Gold, 16 Silver and 24 Bronze Lions.
Richard Ting, global chief experience officer and US chief creative officer at R/GA global is the 2019 Design Lions jury president.OK @Google… You've just won the Design Grand Prix for Creatability! #CannesLions pic.twitter.com/uZYnW85Hbh
— Cannes Lions (@Cannes_Lions) June 17, 2019
Dazzling Design
This year, the Design Lions Grand Prix went to Google Creative Lab New York for 'Google Creatability: Experiments in AI + Accessibility'. It explores how creative tools – drawing, music, and more – can be made more accessible using web and AI technology.
No SA work was awarded. View the full table of winning work below:
2019 Cannes Design Lions winners
| Award | Entrant / Idea Creation | Client | Product | Title | Country |
| Grand Prix | GOOGLE CREATIVE LAB, New York | EXPERIMENTS IN AI + ACCESSIBILITY | CREATABILITY | USA | |
| Gold Lion | DDB DÜSSELDORF | STABILO INTERNATIONAL GMBH | STABILO BOSS HIGHLIGHTER PEN | HIGHLIGHT THE REMARKABLE | GERMANY |
| Gold Lion | FCB CHICAGO | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | THE GUN VIOLENCE HISTORY BOOK | USA |
| Gold Lion | FCB CHICAGO | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | MOST DANGEROUS STREET | USA |
| Gold Lion | TBWA\HAKUHODO INC., Tokyo | JAPAN PARA TABLE TENNIS ASSOCIATION | PARA PINGPONG TABLE | THE MOST CHALLENGING PINGPONG TABLE | JAPAN |
| Gold Lion | MOTHER NEW YORK | THE NEW YORK PUBLIC LIBRARY | LITERATURE | INSTA NOVELS | USA |
| Gold Lion | McCANN NEW YORK | MICROSOFT | XBOX | CHANGING THE GAME | USA |
| Silver Lion | TBWA\HAKUHODO INC., Tokyo / DAIKI ANGEL HELP , Tokyo | THE RESTAURANT OF MISTAKEN ORDERS GENERAL INCORPORATED ASSOCIATION | NURSING CARE | THE RESTAURANT OF MISTAKEN ORDERS | JAPAN |
| Silver Lion | DROGA5, London | ARGENT | COAL DROPS YARD | COAL DROPS YARD | UNITED KINGDOM |
| Silver Lion | SUPERUNION, London / BBC CREATIVE, London | BBC | BBC TWO | BBC TWO REBRAND | UNITED KINGDOM |
| Silver Lion | THE BRAND AGENCY, Perth | FOODBANK WA | HUNGRY PUFFS | HUNGRY PUFFS | AUSTRALIA |
| Silver Lion | whiteGREY SYDNEY | VOLVO CAR AUSTRALIA | VOLVO | LIVING SEAWALL | AUSTRALIA |
| Silver Lion | HEIMAT, Berlin | BLOOMY DAYS | BLOOMY DAYS | BLOOMY DAYS "FLOWERS TALKING" | GERMANY |
| Silver Lion | HEIMAT, Berlin | GERMAN FEDERAL ASSOCIATION OF FUNERAL DIRECTORS | FUNERALS/COUNSELLING/COFFIN CONSULTATION AND SELECTION | GERMAN FEDERAL ASSOCIATION OF FUNERAL DIRECTORS "MY PERSONAL COFFIN" | GERMANY |
| Silver Lion | FCB CHICAGO | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | THE GUN VIOLENCE HISTORY BOOK | USA |
| Silver Lion | TBWA\CHIAT\DAY, New York | ADIDAS | ADIDAS | BILLIE JEAN KING YOUR SHOES | USA |
| Silver Lion | PUBLICIS PIXELPARK, Hamburg | PUMA SE | ANNUAL REPORT | 9.58 SECONDS – THE WORLD'S FASTEST ANNUAL REPORT | GERMANY |
| Silver Lion | INNOCEAN WORLDWIDE, Seoul | HYUNDAI MOTOR GROUP | HYUNDAI SONATA LF TAXI | THE QUIET TAXI | SOUTH KOREA |
| Silver Lion | GOODBY SILVERSTEIN & PARTNERS, San Francisco | THE DALÍ MUSEUM | THE DALÍ MUSEUM | DALÍ LIVES | USA |
| Silver Lion | 180HEARTBEATS+JUNG V MATT , Warsaw | UNILEVER - BEN&JERRY'S | CSR EVENT | THE UNBREAKABLE RAINBOW | POLAND |
| Silver Lion | SCHOLZ & FRIENDS, Berlin | THE FEMALE COMPANY | THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | GERMANY |
| Silver Lion | WUNDERMAN THOMPSON, New York / POSSIBLE NEW YORK / WUNDERMAN, New York | TOMMY HILFIGER | TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES | TOMMY HILFIGER ADAPTIVE | USA |
| Silver Lion | LG2, Montréal | ENFANTS TRANSGENRES CANADA | PROJET AU CŒUR DE TOI – EDUCATIONAL DOLL | PROJET AU COEUR DE TOI | CANADA |
| Bronze Lion | MUTABOR, Hamburg | PAL - U-WERK KAROLINE | PAL | PAL - PHASE ALTERNATING LINE | GERMANY |
| Bronze Lion | JONES KNOWLES RITCHIE, New York | DUNKIN’ BRANDS | DUNKIN' | DUNKIN' | USA |
| Bronze Lion | DENTSU INC., Tokyo | EAST JAPAN RAILWAY COMPANY | TOHOKU SHINKANSEN | GET BACK, TOHOKU. | JAPAN |
| Bronze Lion | LEO BURNETT, Toronto | TD | TD POSTER BANK | TD POSTER BANK | CANADA |
| Bronze Lion | DENTSU INC., Tokyo | DENTSU ADVERTISING AWARDS SELECTION COUNCIL | DENTSU ADVERTISING AWARDS 2018 | ASPIRATION & PERSPIRATION | JAPAN |
| Bronze Lion | BBDO PAKISTAN, Lahore | BERGER PAINTS | BERGER PAINTS | TRUCK ART CHILDFINDER | PAKISTAN |
| Bronze Lion | GREY NEW YORK | PREVENTION COUNCIL OF ROANOKE COUNTY / URGENT LOVE INITIATIVE | OPI’S | ADDICTED ON ARRIVAL | USA |
| Bronze Lion | SCHOLZ & FRIENDS, Berlin | DER TAGESSPIEGEL | DER TAGESSPIEGEL NEWSPAPER | DER TAGESSPIEGEL - #QUEERFORMAT | GERMANY |
| Bronze Lion | JOHANNES LEONARDO, New York / ADIDAS, Herzogenaurach | ADIDAS | THE STAN SMITH SHOE | STAN SMITH: "SOME PEOPLE THINK I'M A SHOE!" | USA |
| Bronze Lion | HAPPINESS BRUSSELS, Brussels | OVK / PEVR (PARENTS OF ROAD VICTIMS) | ROAD SAFETY AWARENESS MESSAGE | BLINDMETERS | BELGIUM |
| Bronze Lion | WUNDERMAN THOMPSON, Sao Paulo / GTB BRASIL, São Paulo | FORD MOTOR COMPANY | FORD MOTOR COMPANY | ACCESSIBILITY MAT | BRAZIL |
| Bronze Lion | TBWA\PARIS / DAN PARIS | MCDONALD'S FRANCE | EGG MCMUFFIN | THE SMOOTHEST BURGER | FRANCE |
| Bronze Lion | McCANN LONDON | MICROSOFT | XBOX / FIFA 18 | FOOTBALL DECODED | UNITED KINGDOM |
| Bronze Lion | OGILVY, New York | SAMSUNG ELECTRONICS | GALAXY FOLD / MOBILE DEVICES | MADE IN KOREA | USA |
| Bronze Lion | BBDO PAKISTAN, Lahore | UN WOMEN | ANTI-CHILD MARRIAGES | THE BRIDAL UNIFORM | PAKISTAN |
| Bronze Lion | SID LEE, Montréal / CITY OF MONTREAL | VISION ZERO PROJECT (CITY OF MONTREAL) | THE IMPACTFUL REMINDER STREET EXHIBIT | THE IMPACTFUL REMINDER | CANADA |
| Bronze Lion | FAMOUSGREY BRUSSELS | MINISTERIO DE TRANSPORTE Y OBRAS PUBLICAS | ROAD SAFETY | FOCUS LINES | BELGIUM |
| Bronze Lion | RETHINK, Toronto | LEAF FORWARD | LEAF FORWARD | PASS THE BILL | CANADA |
| Bronze Lion | LEO BURNETT MÉXICO, Mexico City | CORONA | CORONA EXTRA | FIT PACK | MEXICO |
| Bronze Lion | BBDO BANGKOK | HOMEPRO | HOMEPRO | 7:1 FURNITURE COLLECTION | THAILAND |
| Bronze Lion | SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul / DOT INCORPORATION, Seoul | DOT | DOT | DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. | GERMANY |
| Bronze Lion | NAKED COMMUNICATIONS, Sydney | RMIT UNIVERSITY | RMIT UNIVERSITY EDUCATION | SANS FORGETICA | AUSTRALIA |
| Bronze Lion | FCB INFERNO, London | HUAWEI | HUAWEI BRAND | STORYSIGN | UNITED KINGDOM |
| Bronze Lion | AFRICA, São Paulo | UNESCO | INSTITUTIONAL | HISTORY BLOCKS | BRAZIL |
Here’s a reminder of the #CannesLions2019 Design Lions shortlist in full:
The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!