Brains, boldness, and Merkury: How dentsu leaves competitors behind

Delivering exceptional results in today’s marketing environment requires more than striking campaigns, it demands a perfect combination of creative thinking, data insight, advanced technology, and strategic foresight, powered by some of the most capable minds in the industry.

Central to dentsu’s advantage is Merkury, Africa’s leading data platform, with over 40 million verified users across fifty touchpoints, in South Africa alone, Merkury equips clients with predictive analytics, actionable insights, and bespoke marketing strategies, enabling outcomes that no other agency can replicate. As a full Google Marketing Platform Sales Partner in Africa, dentsu offers clients unmatched reach and optimisation opportunities.

This year, dentsu recognised in top categories including Large Agency of the Year, Digital Brand of the Year, and Online Strategy of the Year, with standout campaigns demonstrating the ability to turn data into measurable impact. Additional award nominations span technical innovation, AI-driven marketing, and integrated campaigns across a variety of sectors, highlighting dentsu’s broad capabilities.

Dawn Rowlands, CEO of dentsu Africa, said: “Our strength lies in combining bold creativity with intelligent insight. With Merkury and the exceptional talent within dentsu, we deliver work that transforms brands and sets new standards. These nominations reflect the dedication and brilliance of our teams across Africa."

Dentsu’s recognition at the New Generation Awards reflects a sustained commitment to excellence, demonstrating how strategy, innovation, and technology come together to deliver outstanding results. As the awards approach, dentsu stands out as the agency shaping the future of marketing in South Africa.