Media Specialist (Strategist & Planner)

Job description

We are looking for a Cape Town-based Media Specialist who is not only a sharp strategist and planner but also deeply connected to the culture, communities, and rhythm of the Cape Town landscape. This is a key client-facing role for someone who can think digitally and through-the-line (TTL) — and bring a fresh, local lens to national and regional brand campaigns.

You’ll be the go-to for turning brand objectives into actionable, measurable media strategies that cut through the noise — whether that’s in Khayelitsha, the Southern Suburbs, or along the Atlantic Seaboard.



Key Responsibilities

Strategy & Planning

• Craft media strategies that are deeply rooted in local insights and audience behavior's, across all channels — digital, OOH, print, radio, TV, activations, and emerging formats.
• Build TTL media plans that reflect the diverse Cape Town context while achieving broader brand goals.
• Lead the integration of media, culture, and creativity to build memorable, effective campaigns.

Digital Innovation & Media Leadership

• Drive innovative thinking in digital media — from programmatic to influencers, geo-targeting, content partnerships, and AI-powered tools.
• Recommend and test new digital formats and platform innovations relevant to both urban and township markets.
• Interpret and translate data into smart, scalable media optimization's in partnership with the implementation team.

Client Partnership

• Be a trusted strategic partner to Cape Town-based and national clients.
• Lead client engagements and build long-term, value-driven relationships.
• Communicate complex ideas simply and powerfully — whether in a boardroom or over a flat white in the city bowl.

Execution & Impact

• Collaborate with media buyers, creatives, and analysts to ensure strategies are executed with excellence.
• Measure, report, and optimize — ensuring clients see value and impact at every turn.
• Continuously test, learn, and improve based on local performance insights.

Skills & Experience

• Experience in media strategy and planning — with a strong Cape Town network and track record.
• Deep knowledge of the South African and Cape Town media landscape — from community radio to niche Instagram influencers.
• Digital-native with experience in paid media (social, search, programmatic, display), audience segmentation, and media performance tools.
• Able to plan across the full media ecosystem — TTL thinker with a sharp eye for integration.

Personal Attributes

• Cape Town local: you know the difference between Sea Point and Strandfontein, and how that affects media choices.
• You’re inspired by local culture, and understand how to tap into hyper-relevant media moments and platforms.
• You bring energy, creativity, and accountability into every room — with a proactive, can-do attitude.
• Collaborative, curious, culturally aware, and passionate about making meaningful media work.

Bonus Points

• Experience on brands with strong regional/local footprints.
• Fluency in isiXhosa or Afrikaans a plus.
• Worked with Cape Town-based content creators or community media outlets.

Posted on 09 Jun 15:40, Closing date 8 Aug