PR Coordinator

Client account: Food Lover’s Market

Storybook Communications is hiring a PR Coordinator to join our team, working on a retail account. If successful, this full-time in-office role will be based in the client’s head office in Brackengate. If you have 1 to 3 years experience in PR or communications and want real exposure to national retail storytelling, media relations, and fast-moving campaigns, this role is for you.

This is a hands-on role suited to someone who is organised, proactive, and comfortable taking ownership. Retail moves quickly, and you’ll need to keep up.

Role overview

The PR coordinator will primarily support and act as a key resource to the public relations manager. You’ll help drive day-to-day PR delivery while building strong working relationships with internal stakeholders, media, influencers, and agency partners. You’ll be fully integrated into the client’s marketing team, while supported by a small, senior team at Storybook.

Key responsibilities

Media and PR support

• Draft and distribute press releases, media alerts, and statements
• Maintain and update targeted media lists across lifestyle, food, business, retail, and community media
• Pitch stories to journalists and follow up professionally
• Monitor media coverage daily and flag wins, risks, and opportunities

Account and campaign support

• Support PR campaigns, store openings, and tactical retail moments at store level, including new store openings
• Assist with influencer coordination when required
• Help manage media requests, interviews, and content approvals
• Track deliverables, timelines, and approvals across the account
• Conduct regular store visits in Cape Town, minimum once per week
• Travel nationally by car and air, as required. 
• Work in-store on opening days to support launch activities and perform ad hoc duties on the ground as needed

Reporting and admin

• Compile coverage reports and post-campaign summaries
• Track KPIs and assist with basic insights and learnings
• Keep folders, trackers, and shared documents up to date
• Support general account administration to ensure nothing slips

Posted on 26 Jan 14:12, Closing date 27 Mar