#OrchidsandOnions: City Lodge and TBWA on SA life | 2023 TV Establishment Survey: TV viewing shifts
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There’s a marketing/advertising theory that one of the best ways to get a consumer to buy into your product or service is to push the aspirational angle, loading on the glitz and glamour so a potential customer sees themselves in that fake little scenario...read
2023 TV Establishment Survey finds shifts in SA's TV landscape
The 2023 TV Establishment Survey (ES) has revealed significant shifts in South Africa's TV viewing landscape...read
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BrandMapp
BrandMapp is a unique South African dataset that uses a mega-sample of more than 30 000 respondents to profile the 12 million adults who live in mid to top-income households earning in excess of R10 000 per month. Now in its eighth year, the BrandMapp survey is a bespoke, independent survey that powers the WhyFive consumer insights consultancy.
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