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GfK South Africa Press Office
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.
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Transform customer experience with AI-powered intelligent decision-makingArtificial intelligence (AI) is fast becoming an essential tool for every organisations globally. Whether your business is scaling up, building resilience or trying to boost profit margins, AI has a vital role to play in today's decision-making process. Companies across sectors in South Africa are seeking a competitive edge and greater efficiency in this time of uncertainty. In the wake of the pandemic, every organisation wants to extract the right signals from the noise to make better decisions, faster. 30 Nov 2021 Read more

Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa
  • Innovative market, consumer and brand intelligence platform combines data, analytics, and AI-powered forecasts
  • New platform offers guidance for strategic planning and predictions in one interactive source 10 Nov 2021 Read more

  • gfknewron 2.0: Exciting new features to boost product revenue and take market shareAI-enabled features give better predictions at speed in highly unpredictable landscapes 7 Apr 2021 Read more

    Black Friday period shows disappointing growth for technical goods retailSouth Africa's technical consumer goods market sees subdued spending as consumers weigh up each purchase carefully, trade up for better value and make strategic purchases for the home. 23 Dec 2020 Read more

    Black Friday trends: Major appliances and click-and-mortar to thriveTechnical consumer goods market softens in September as retailers and consumers prepare for year-end blowout; e-commerce to grow 169% post-pandemic. 20 Nov 2020 Read more

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