2006 was the year for job searching, home moving, furniture buying and internet chatting, according to Ananzi.co.za's top ten keyword search for last year.
Ananzi.co.za, South Africa's premier search engine and information portal, has released its 2006 top ten searched keyword list and coming in at number one is the keyword "jobs", followed closely by "property."
The keyword results are indicators of the general information needs of South African internet users, and 2006 was the year that visitors to the site were fervently searching for job security and opportunities - all year round. This can be attributed to the ever-filling pool of learners and graduates leaving schools every year, as even though the rate of job creation shows an improvement on the employment rate as a whole, there are not enough vacancies to go around.
Top Ten Keywords for 2006
8) Car hire
Coming in a close second is the buzzword on everybody's lips, "property", which can be associated to keyword number 4, "furniture", highlighting the 2006 trend of spending more time and money on the homefront. Keyword number three is "maps", indicating that South Africans are becoming comfortable ustilising online mapping facilities as their point of reference.
Although it did not make the overall top ten list for 2006, the keyword "mango" came in at number one during the month of November, presumably due to the launch of the low cost airline, making the keyword and derivatives thereof the top searched keyword for that month.
"Chat" made an appearance at number 5, an indication that SA internet users are quite serious about their online interactions. Surprising entries onto the list was the international search engine Google, which came in at number 6, and "dating", at number 7, which was listed as the top searched keyword in February.
The naughtiest searched keyword for 2006 at number ten is "sex". Searches for this word remained steady throughout the year and is a definite indication that South African internet users are becoming less inhibited with the idea online adult entertainment.
"The top ten list shows that the Internet in South Africa is becoming more mainstream and we hope that the advertising community adopts a more progressive stance to advertising online in 2007," adds Mark Buwalda, Managing Director of Ananzi.co.za.