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7 new features to use in GA4

Google Analytics 4 presents significant improvements compared to its predecessor, Universal analytics. It was developed around user privacy, machine learning, audience strategies, and changes coming to the digital industry (deprecation of 3rd party cookies and browser updates around privacy). 10 Mar 2022 Read more

Sprout Performance keeps the culture alive whilst working fully remotely

Change, like most things in life, is constant. In the work environment, one of the biggest changes has been the move to remote working, and when this happened few organisations were fully prepared for the challenges that it would bring. 1 Feb 2022 Read more

The evolution of Sprout Performance Partners

Growing up, my father owned an IT business; his business, rightly so, was focused on servicing clients ahead of marketing himself. In that era, word-of-mouth sufficed, but there was always a lack of additional promotion. And at Sprout Performance, I realised a similar pattern with respect to how we portray ourselves in the market and largely on our own website. We are really strong in servicing clientele, but often lack in paying attention to ourselves. 10 Jan 2022 Read more

FNB empowers SMEs in the digital media industry by extending relations with digital agency, Sprout Performance Partners

With the rise in the usage of digital platforms to access content and solutions, FNB has ramped up its efforts to empower SMEs that are leading change in the digital marketing industry. Recently awarded the Most Valuable Brand in SA, FNB has extended its supplier relationship with one of South Africa's rising digital marketing agencies, Sprout Performance Partners (SPP). 3 Dec 2021 Read more

From search engines to the user: How SEO has evolved

Contrary to popular belief, SEO is all about the user. There is a misconception that SEO is for search engines and if you want to rank higher you must cater to what search engines want. That's not entirely true. Search engines are there for the user, so that means SEO is for the user. The purpose of a search engine is to give users a seamless experience to your website and if a website is not up to Google or search engine standards, then you stand to lose your rankings and customers. That's why SEO is more of a search experience enhancing tool than anything. 22 Oct 2021 Read more

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