The Grand Prix went to Y&R NZ Auckland/Y&R Media NZ Auckland/David Miami for their 'McWhopper' work for client Burger King in the 'Use of Integrated Media' category.
“This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction,” said Jury President, Nick Waters, CEO Asia Pacific, Dentsu Aegis Network.
Native VML was also awarded a Silver Lion for their 'Twitter Refugees' Awareness message for client PASSOP in the 'Use of Social Platforms' category.
View the full table of winning work below.
Title | Client | Product | Entrant Company | Country | Prize |
A01 (Food & Drinks ) |
WHERE IS MY OTORONGO? | BACKUS SABMILLER | SAN JUAN BEER | FCB MAYO Lima | PERU | Bronze Lion |
CHAMPIONS' BOSS | HEINEKEN | UEFA CHAMPIONS LEAGUE | LEO BURNETT Madrid | SPAIN | Bronze Lion |
FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo | BRAZIL | Bronze Lion |
BREAKVERTISING BY ROYCO | CONTINENTAL FOODS BELGIUM | ROYCO INSTANT SOUP | THESE DAYS Antwerp | BELGIUM | Silver Lion |
A02 (Fast Moving Consumer Goods ) |
100% KOSHER HEAD & SHOULDERS | PROCTER & GAMBLE | HEAD & SHOULDERS | MEDIACOM ISRAEL Tel Aviv | ISRAEL | Gold Lion |
BREAKING NEWS | HENKEL | LOCTITE SUPER BONDER | OGILVY GUATEMALA | GUATEMALA | Silver Lion |
A03 (Durable Consumer Goods) |
UNCRUSHABLE | M.J. BALE | M.J. BALE 100% MERINO WOOL SUIT | TBWA\SYDNEY | AUSTRALIA | Silver Lion |
A04 (Cars & Automotive Products & Services) |
BUSINESS BOOSTER | RENAULT ITALIA | AUTOMOTIVE | OMD Milan | ITALY | Bronze Lion |
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) |
LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN | Bronze Lion |
IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV | ISRAEL | Bronze Lion |
SHARING THE GIFT OF READING AT CHRISTMAS | SAINSBURY'S | SAINSBURY'S | PHD London | UNITED KINGDOM | Silver Lion |
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA | Bronze Lion |
A06 (Travel, Transport & Leisure) |
THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Silver Lion |
#COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Bronze Lion |
VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE | Bronze Lion |
A07 (Media & Publications) |
STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM | Silver Lion |
HUMANS | CHANNEL 4 | HUMANS | OMD UK London | UNITED KINGDOM | Silver Lion |
A08 (Financial Products & Services) |
GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Gold Lion |
SMART GIRLS — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA | Bronze Lion |
A10 (Commercial Public Services) |
38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO | Bronze Lion |
A11 (Corporate Image) |
NO BORDERS | AIRBNB | AIRBNB | STARCOM MEDIAVEST GROUP Chicago | USA | Silver Lion |
A12 (Public Health & Safety) |
CANCER UNCENSORED | GOLLO | GOLLO | McCANN SAN JOSE San Jose | COSTA RICA | Bronze Lion |
LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | GPY&R Brisbane | AUSTRALIA | Gold Lion |
SNAPCHAT FROM THE CLOSET | OOGACHAGA | LGBT COUNSELLING / NON-PROFIT | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
DIPPER CONDOMS | TATA MOTORS | DIPPER CONDOMS | REDIFFUSION Y&R Mumbai | INDIA | Silver Lion |
SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA | Gold Lion |
A13 (Public Sector & Awareness Messages) |
THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | Gold Lion |
END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC | Gold Lion |
SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND | Silver Lion |
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
A14 (Charities & Appeals) |
AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
I CAN TEACH YOU TOO | DUBAI CARES | CHARITY ORGANISATION | J. WALTER THOMPSON DUBAI | UNITED ARAB EMIRATES | Bronze Lion |
B01 (Use of Screens) |
THE GREAT ESCAPE | GRAUBUENDEN FERIEN | GRAUBUENDEN FERIEN | JUNG von MATT/LIMMAT Zürich | SWITZERLAND | Silver Lion |
SAVING HANDS | LALCEC | LALCEC | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion |
ANIMAL DETECTING BILLBOARDS | BMW AUSTRIA | BMW NIGHT VISION SYSTEM | DEMNER, MERLICEK & BERGMANN Vienna | AUSTRIA | Silver Lion |
GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA | Bronze Lion |
B02 (Use of Audio Platforms) |
SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN | Bronze Lion |
SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
B03 (Use of Print) |
SHOWROOM HOME DELIVERY | AUDI JAPAN KK | AUDI A3 | DENTSU INC Tokyo | JAPAN | Bronze Lion |
CHAMPIONS HIJACK | GO SPORT | GO SPORT | TBWA\RAAD Dubai | UNITED ARAB EMIRATES | Bronze Lion |
PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO | Silver Lion |
B04 (Use of Outdoor) |
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM | Bronze Lion |
CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels | BELGIUM | Bronze Lion |
B05 (Use of Ambient Media: Small Scale) |
LEGOLAND DOLLARS | LEGOLAND FLORIDA RESORT | ENTERTAINMENT/TRAVEL & LEISURE | VML New York | USA | Silver Lion |
LIFE SAVING STICKERS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | GPY&R Brisbane | AUSTRALIA | Bronze Lion |
X-RAY CASTS | FONTERRA BRANDS NEW ZEALAND, ANCHOR | ANCHOR MILK | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
PAY WITH BLOOD | UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS | EVENTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA | Bronze Lion |
HUNTED | CHANNEL 4 | ENTERTAINMENT | OMD UK London | UNITED KINGDOM | Bronze Lion |
B06 (Use of Ambient Media: Large Scale) |
WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA | Bronze Lion |
TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York | USA | Silver Lion |
UNKNOWNS | CANON U.S.A | CANON EOS REBEL T6I | GREY NEW YORK | USA | Bronze Lion |
HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA | Bronze Lion |
THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA | Silver Lion |
BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Gold Lion |
B07 (Use of Events ) |
LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN | Gold Lion |
END THE SILENCE | LA SIRENA | LA SIRENA | PAGÉS BBDO Santo Domingo | DOMINICAN REPUBLIC | Silver Lion |
THE DILEMMA | HEINEKEN | BEER | STARCOM MEDIAVEST GROUP Milan | ITALY | Gold Lion |
B08 (Use of Stunts ) |
WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | BELGIUM | Bronze Lion |
VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA | Silver Lion |
LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | LEBANON | Bronze Lion |
TESTIMONIES | FUNDACIÓN HUÉSPED | INSTITUTIONAL FUNDRAISING | WUNDERMAN BUENOS AIRES | ARGENTINA | Bronze Lion |
SKITTLES HOLIDAY PAWN SHOP | WRIGLEY CANADA | SKITTLES | MEDIACOM Toronto | CANADA | Bronze Lion |
THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA | Silver Lion |
GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA | Silver Lion |
BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND | Silver Lion |
BREWTROLEUM | DB BREWERIES | DB EXPORT | PHD Auckland | NEW ZEALAND | Gold Lion |
THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA | Bronze Lion |
C01 (Use of Digital Platforms) |
WESTPAC CHOPPER APPEAL | WESTPAC | CHOPPER APPEAL MONTH | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion |
AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | Bronze Lion |
C02 (Use of Mobile ) |
HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND | Silver Lion |
#COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA | Bronze Lion |
CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY | AUSTRALIA | Silver Lion |
LO KAR LO BAAT | HINDUSTAN UNILEVER | ACTIVE WHEEL DETERGENT | PHD INDIA Mumbai | INDIA | Bronze Lion |
C03 (Use of Social Platforms) |
STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Bronze Lion |
YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne | AUSTRALIA | Bronze Lion |
TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Cape Town | SOUTH AFRICA | Silver Lion |
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY | Bronze Lion |
MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | Bronze Lion |
C04 (Use of New Technology ) |
INTEL WINTER X GAMES 2016 | INTEL | INTEL CURIE TECHNOLOGY | OMD New York | USA | Bronze Lion |
GRAB A SEAT, IT'S PIMM'S O'CLOCK | DIAGEO | PIMM'S | CARAT London | UNITED KINGDOM | Silver Lion |
D01 (Use of Data) |
FASHION INTELLIGENCE INDEX | HANG LUNG PROPERTIES | FASHION WALK | McCANN & SPENCER Hong Kong | HONG KONG | Bronze Lion |
SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo | BRAZIL | Bronze Lion |
THE HOUSE OF CLICKS | HEMNET | COMMERCIAL RESIDENCE | PRIME Stockholm | SWEDEN | Silver Lion |
E01 (Use of Brand or Product Integration into a Programme or Platform) |
THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | DOMESTIC VIOLENCE | J. WALTER THOMPSON COSTA RICA San José | COSTA RICA | Gold Lion |
IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV | ISRAEL | Bronze Lion |
#DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
E02 (Use of Co-Creation & User Generated Content ) |
STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA | Silver Lion |
E03 (Use of Branded Content created for Digital or Social Media) |
THE MINDCHANGER WORKOUT | RIO 2016 | PARALYMPIC GAMES | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion |
DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION | ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH | EXIT DEUTSCHLAND | GRABARZ & PARTNER Hamburg | GERMANY | Bronze Lion |
F01 (Use of Integrated Media) |
HOUSE OF LITTLE MOMENTS | UNI PRESIDENTS | UNI NOODLE | ADK TAIWAN | CHINESE TAIPEI | Silver Lion |
CAPTAIN OBVIOUS RUNS FOR PRESIDENT | HOTELS.COM | TRAVEL | CP+B Boulder | USA | Bronze Lion |
HUMANS | CHANNEL 4 | HUMANS | OMD UK London | UNITED KINGDOM | Silver Lion |
MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Grand Prix |
A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS. | JOHN LEWIS | JOHN LEWIS | MANNING GOTTLIEB OMD London | UNITED KINGDOM | Bronze Lion |