For the first time, the One Show jury will be selecting Pencil winners during the One Show Festival in New York City, 6 - 9 May 2008, and at the Student Awards Ceremony on 8 May. The One Show list is only a semi-finalist list and does not guarantee a Pencil or Merit award or inclusion in the One Show Annual.
Category | Entry title | Agency name | City | 1A: Consumer Newspaper: Full Page or Spread - Single | Energizer | Pants | DDB | Johannesburg |
1A: Consumer Newspaper: Full Page or Spread - Single | Energizer | Paint | DDB | Johannesburg |
1A: Consumer Newspaper: Full Page or Spread - Single | S C Johnson / Rally | Spotlight | DraftFCB Johannesburg | Johannesburg |
1A: Consumer Newspaper: Full Page or Spread - Single | Dickies | Dickies ‘Raincoat' | Joe Public South Africa | Rivonia |
1B: Consumer Newspaper: Full Page or Spread - Campaign | Energizer | Scary Things Happen in the Dark | DDB | Johannesburg |
1B: Consumer Newspaper: Full Page or Spread - Campaign | BMW SA | BMW Premium Selection | Ireland/Davenport | Johannesburg |
1B Consumer Newspaper: Full Page or Spread - Campaign | Independent Newspaper | Cape Times | Lowe Bull (Cape) | Cape Town |
1B: Consumer Newspaper: Full Page or Spread - Campaign | South African Broadcast Corporation - 5FM | Streaming Audio | Net#Work BBDO | Hyde Park |
1B: Consumer Newspaper: Full Page or Spread - Campaign | Mail & Guardian | Real News | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
1B: Consumer Newspaper: Full Page or Spread - Campaign | Nissan Pathfinder | Tell Better Stories | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
2C: : Consumer Magazine: Colour: Full Page or Spread - Single | BMW / SA Mini | Godzilla | King James Johannesburg | Johannesburg |
2C: : Consumer Magazine: Colour: Full Page or Spread - Single | Eveready | Hair | King James Johannesburg | Johannesburg |
2C: : Consumer Magazine: Colour: Full Page or Spread - Single | Procter & Gamble | Facelift | Saatchi & Saatchi South Africa | Johannesburg |
2D: Consumer Magazine: Colour: Full Page or Spread - Campaign | National Geographic Kids Magazine | Facts Stranger Than Fiction | FoxP2 | Cape Town |
2D: Consumer Magazine: Colour: Full Page or Spread - Campaign | DStv | Repeats | Ogilvy Johannesburg | Johannesburg |
2D: Consumer Magazine: Colour: Full Page or Spread - Campaign | Weleda Bettaway | Migraines | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
3A: Small space print: B&W or Colour: Less than a page - Single | IMAX | Harry Potter - Larger than Life | DDB | Johannesburg |
6A: Collateral: POP and In-Store - Single | Honda | Engines | DDB | Johannesburg |
6A: Collateral L: POP and In-Store - Single | Sweets From Heaven | Poodle | Ireland/Davenport | Johannesburg |
6A: Collateral: POP and In-Store - Single | Cape Union Mart | Cape Union Mart | King James RSVP | Cape Town |
6A: C Collateral: POP and In-Store - Single | Nissan Interstar | Warehouses | TBWA\Hunt\Lascaris - Johannesburg | Sandton |
6C: Collateral: Posters- Single | Procter & Gamble | Facelift | Saatchi & Saatchi South Africa | Johannesburg |
6D: Collateral: Posters- Campaign | DStv | Repeats | Ogilvy Johannesburg | Johannesburg |
6F: Collateral: Self-promotion | King James | Remember Book | King James | Cape Town |
7A: Public Service/Political Print: Newspaper or Magazine - Single | Volunteer Wildfire Services | Volunteer Wildfire Services | Saatchi & Saatchi South Africa | Cape Town |
7B: Public Service/Political Print: Newspaper or Magazine - Campaign | Independent Newspapers | AIDS Stats | King James | Cape Town |
7E: Public Service/Political Print: Collateral - Single | Red Cross Air Mercy Services | Wish you were here | JWT South Africa | Cape Town |
7I: Public Service/Political Television: Single | National Council Against Smoking | Smoking Baby | Picture Tree | Picture Tree |
9A: Consumer Television: Over :30 - Single | MTN | Clap | MetropolitanRepublic/JDR | Johannesburg |
9A: Consumer Television: Over :30 - Single | MTN | Stickies | MetropolitanRepublic/JDR | MetropolitanRepublic/JDR |
9H: television: Under $50KBudget - Single | Musica | Little Britain | The Jupiter Drawing Room S. Africa | Cape Town |
9I: television: Under $50KBudget - Campaign | Interactive Africa | Interactive Africa | The Jupiter Drawing Room S. Africa | Cape Town |
12A: Innovative Use ofAdvertising - Single | Bosch | Post Box Polaroids | DDB | Johannesburg |
12A: Innovative Use ofAdvertising - Single | Italtile | Italtile ‘Cubicle Inspiration' | Joe Public South Africa | Rivonia |
12A: Innovative Use ofAdvertising - Single | Nissan Interstar | Warehouses | TBWA\Hunt\Lascaris - Johannesburg
| Sandton |
12A: Innovative Use ofAdvertising - Single | Pen & Art | Love of Writing | The Jupiter Drawing Room South | Cape Town |
13A: Integrated Branding - Campaign | MTN (Mobile Telephone Network) | Project Free Ad | MetropolitanRepublic/Jupiter Drawing Room | Johannesburg |
Candice Lind of the AAA School of Advertising has been shortlisted for her “The Crunch That Moves You” entry for Doritos' Innovative Marketing brief.