Watch: Shoprite store manager appears in new ad about essential workers

In this 45-second advert Thami Konza, the Shoprite store manager of Khayelitsha, is shown overcoming his fear to be on the forefront as an essential worker during the lockdown. Konza’s unparalleled commitment to his job is the reason why he was selected to appear in the commercial.

Every morning he gives his colleagues a five-minute motivational talk and reminds them of the government as well as the company regulations in place during the national lockdown.