Official shortlist for the Virgin Active Sport Industry Awards 2012Following high entry numbers and two days of judging, the Sport Industry Group has released the official shortlist for the Virgin Active Sport Industry Awards 2012. Particular mention is made of Absa, with the company securing three places from six on the shortlist of the prestigious Award for Best Sponsorship of a Sport Event or Competition, with MTN, Vodacom, SAB and The Sharks amongst the other big-name brands to receive multiple nominations. The 2012 awards will once again be held at Emperors Palace in Johannesburg on 23 February 2012 when nominees will hear who are the winners in each category as well as winners of the three judges' categories - The Johnnie Walker Lifetime Achievement Award, the SuperSport Outstanding Contribution to SA Sport and Virgin Active Entrepreneur of the Year. ShortlistBest sponsorship of a sport event or competition - sponsored by 26 Degrees South
Best sponsorship of a sport team or individual - sponsored by Neo Africa
Best use of PR in a sport campaign - sponsored by Peermont Hotels, Casinos & Resorts
The Virgin Unite Community Programme Award
Best use of digital communications in sport
Best TV sport commercial - sponsored by True Colour
Virgin Atlantic best business performance by a sport team
Sport brand of the year - sponsored by Repucom
Best integrated sport marketing campaign - sponsored by Prosport International
Sport agency of the year - sponsored by Gallo Images
Sport participation event of the year
For more, go to www.sportindustry.co.za. |