Will Coca-Cola's vitaminwater be the Consumer Protection Act's first scalp?

27 Aug 2010

Local consumer rights advocates say the Consumer Protection Act, due to be enforced from October 2010, could make way for a South African legal class action suit against Coca-Cola for misleading claims on its Glacéau vitaminwater.

The Coca-Cola Company is taking a beating in the US, where a federal judge gave a public interest group the green light to continue with a class action lawsuit against the beverage giant's glacéau vitamin water.

The Center for Science in the Public Interest (CSPI) brought the legal action against Coca-Cola for what it called "deceptive and unsubstantiated claims" on vitaminwater. The health and food safety advocacy group will now take Coca-Cola to court because it markets vitamin water as a healthy alternative to soda, using claims that the CSPI says are fraudulent.

Continue reading the full story on www.thedailymaverick.co.za.

About Mandy de Waal: @mandyldewaal

Editor, writer and researcher. *Editor of #TheFutureByDesign & The Africa Annual *Published in Africa's Greatest Entrepreneurs *Published in Rolling Stone Magazine, The Guardian (UK), Daily Maverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb, and MarkLives. *Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100.

The shootout: City Press vs Sunday Times - 3 Apr 2012
Govt launches clumsy secrecy bill advertising spree - 2 Apr 2012
SA investigative greats: Secrecy Bill will not silence us - 23 Nov 2011
City Press's big, glossy bid to expand market share - 3 Oct 2011
Deon du Plessis: a man truly larger than life goes on great sabbatical in sky - 12 Sep 2011

View my profile and articles...