[Times Press Ad Challenge] L’Oreal covers 50 Shades of Grey

50 Shades of Grey, the book that rocketed to fame because of its erotic storyline, received significant media attention. Rate L’Oreal's entry in The Times Press Challenge.

The Times newspaper, in association with the Loeries, recently tasked South Africa’s creative community to think on their feet and develop rapid-response press ads for their clients, based on The Times news stories of the day.