Magazines
ABC Q1 2025: Magazines tenacious as custom magazines lead the way
Danette Breitenbach 22 May 2025
Novus Media acquires rooi rose
The well-known South African lifestyle brand, rooi rose has been acquired by Novus Media.
Source: © Magzter Magzter Novus Media has acquired rooi rose
For more than 83 years, the beloved magazine has been known for its creative and insightful content covering fashion, beauty, and food as well as the inspiring stories of the Afrikaans community.
Under the guidance of editor, Anlie Janse van Rensburg, rooi rose will continue to deliver on its tagline – Stylvol, Sinvol, Propvol – promising the best content that is stylish, meaningful, and packed full of everything a lifestyle reader will need to stay informed.
Key brand pillars
The key brand pillars include:
- health and wellness
- food and recipes
- human interest and inspiration
- beauty
- fashion
- décor
- animals and gardening
- travel
- personal finance
- books
- shoppers’ guides books
- puzzles and competitions
The rooi rose reader is loyal, influential, and receptive to brands that reflect their values, making this an ideal audience for advertisers across lifestyle, health, beauty, and family-focused categories that want to reach an upper SEM audience in a safe editorial environment.