CRM / Direct Marketing Specialist
Remuneration: | market-related |
Location: | Remote Location |
Job level: | Mid |
Type: | Permanent |
Reference: | #BH-378 |
Company: | Badger Holdings |
We’re Hiring: CRM / Direct Marketing Specialist Help launch an exciting new Australian pet insurance brand!
Are you a data-driven marketer with a passion for customer journeys and digital engagement? We’re looking for a CRM / Direct Marketing Specialist to join our growing team as we launch an exciting new pet insurance brand in the Australian market.
In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences that pet parents can trust.
What you’ll be doingCRM and campaign management- Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
- Deploy BTL campaigns including EDM and SMS to leads and customers.
- Schedule and manage automated workflows via HubSpot.
- Ensure compliance with Australian privacy and financial regulations.
Segmentation - Analyse customer data to identify trends and targeting opportunities.
- Develop segmented, personalised messaging to support campaign goals.
- Use behavioural insights to drive up-sell and engagement strategies.
Education and engagement- Create campaign content that informs and empowers customers.
- Tailor messaging by lifecycle stage, ensuring tone and clarity.
- Collaborate with content teams to maintain accuracy and compliance.
Performance and optimisation- Monitor KPIs and campaign performance.
- Run A/B tests to improve engagement and outcomes.
- Maintain clean, accurate CRM data for effective targeting.
Collaboration and compliance- Partner with marketing, product, and compliance teams on campaign delivery.
- Contribute to loyalty and referral initiatives.
- Document workflows and ensure best-practice CRM usage.
Where you’ll work- Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
- Working hours will be semi-aligned to the Australian time zone: 06:00 to 15:00 SA time giving you more free time later in your day!
Why work with us?At
Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values
innovation,
purpose, and
creating Soft Landings. You'll be helping pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.
Ready to shape the future of pet insurance with smart, customer-first campaigns?Join us in building a trusted voice for a brand that cares about pets and the people who love them!
The essentials that you’ll need- Minimum three–five years’ experience in CRM, direct marketing, or lifecycle marketing roles.
- Hands-on experience with CRM and automation platforms (e.g., HubSpot).
- Strong understanding of email/ SMS marketing, segmentation, and campaign optimisation.
- Familiarity with compliance in a regulated industry, especially financial services or insurance.
- Experience working with customer data to drive marketing outcomes and improve retention.
- Exceptional attention to detail and ability to manage multiple timelines.
- Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.
Bonus points for- Diploma in marketing, Business, Communications, Digital Media, CRM, or a related field.
- Insurance, financial services, or similar industry background.
- Familiarity with Australian regulatory environment.
- Background or passion for pets or animal welfare.
- Highly organised, with strong project management skills.
- Values-driven with a strong understanding of compliance and data ethics.
Posted on 10 Jul 10:02, Closing date 7 Aug