Copywriter

Job description

Overview

Established in 2007, Committed to Good (CTG) now operates in 25 fragile and conflict-affected countries around the world delivering humanitarian and development projects through the provision of recruitment, human resources and project management services. CTG provides services to humanitarian organisations, government, non-governmental organisations and corporates enabling public and private sectors to achieve their objectives in conflict-affected regions.

CTG Creative is CTG’s Communications and Marketing Team that supports CTG and several of the Chelsea Group companies – a diverse portfolio spanning humanitarian staffing, security, leadership development, clean water innovation, and more. We manage the content production, brand storytelling, online presence, communications and campaigns for multiple brands, developing strategies and content that reach B2B audiences across the world.

Position
CTG Creative’s impact starts with good storytelling. The Copywriter will work closely with the Head of Content to craft compelling, engaging and impactful content that builds our unique brands’ stories and puts them in the minds of our B2B clients. We need a creative thinker with a strong command of language and a journalistic mindset, who can work strategically, write evocatively and flex in a variety of formats and industries. You’ll be working on long-form blogs, mailers, website content and social media. One day you’ll be writing about the critical role of women in peacebuilding, and the next you’ll be building a brochure for an experiential leadership development programme.

The Copywriter will use conceptual and strategic thinking to craft sharp copy that lands and attracts, transforming complex ideas into clear, concise and persuasive messages.

Content Creation

Write a wide range of content, including blogs, website copy, mailers, brochures, and more, ensuring consistency with brand voice and messaging.

Work closely with the Head of Content to develop content that supports broader creative and strategic goals, including reach, SEO optimisation and memorability.

Source and suggest suitable images to enhance writing, ensuring pieces cohere and make an impact as a whole.

Idea Generation and Innovation

Contribute to brainstorming sessions for content calendars, campaigns and strategies, bringing fresh ideas and creative solutions to the table.

Research ways of working, marketing best practices and process improvements to contribute to team efficiency and efficacy.

Content Review

Present polished, accurate and carefully crafted content for review, ensuring writing is proofread, meets style and brand guides and presents an accurate and compelling message in accordance with CTG Creative’s quality standards and clients’ needs.

Collaborate with the Head of Content to review and refine content, taking on feedback to apply as needed across projects.

Adaptability and strategic thinking

Write content that meets the needs of different brands and formats, adapting tone and style as required. No two brands should sound the same.

Always consider the purpose and goal of content, ensuring it meets its purpose and furthers the content and brand strategy.

Approach pivoting with an open mind and alacrity

Time and Project Management

Manage multiple content projects simultaneously, ensuring deadlines are met and work is delivered to a high standard.

Upload blogs and maintain website copy

Upload blogs to the client's websites as needed, ensuring that they are formatted correctly and optimised for SEO.

Keep brand websites up to date with changes and new information, always considering the broader brand narrative and story to ensure we are representing our brands accurately and persuasively.


Requirements

Core Competencies and Skills

• Bachelor’s degree in communications, marketing, English, Journalism or related field.
• 2-4 years’ experience in professional copywriting, content creation or editorial work.
• Proven ability to craft compelling long-form and short-form content (blogs, brochures, mailers, websites, social media).
• Demonstrated experience developing and adapting content for multi-brand environments, ensuring distinct voices and consistency.
• Strong research and storytelling skills with a journalistic mindset to translate complex topics into clear, persuasive copy.
• Knowledge of SEO best practices and optimising content for digital platforms.
• Detail-oriented writer and editor with excellent grammar, proofreading and adherence to brand/style guides.
• Creative thinker with strategic awareness, capable of aligning content to brand goals and audience needs.
• Basic design skills and know-how (in Canva) beneficial.
• Ability to self-start, problem-solve, and work under pressure.

Why Join Us

• Work across multiple dynamic companies in sectors that matter – from humanitarian work to leadership development and clean water innovation.
• Be part of a supportive creative team at our Cape Town office.
• 30 days’ annual leave.
• Comprehensive medical aid.

Posted on 29 Sep 14:28, Closing date 28 Nov