Senior TTL Conceptual Team

Job description

Publicis Groupe is a global leader in communication, driving transformation across the entire value chain—from strategic consulting to creative execution. We blend marketing innovation with digital business transformation to deliver impactful solutions for our clients.

Trust

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty

Talent

This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our clients’business

Transformation

True transformation comes when we stop managing change and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform clients’ business


We’re on the hunt for a senior, award-winning conceptual creative team that works through the line—an Art Director and Copywriter duo—who thrive on big ideas and bold storytelling. This is not a rollout role, and you will be expected to take the Nestlé portfolio to the award stage. We want thinkers, makers, and cultural shapers who can craft work that resonates with South Africa’s diverse mass market and drives real impact. FMCG experience is advantageous but not a must, as we want to ensure that we bring groundbreaking ideas to our clients.

Key responsibilities

• Develop original, high-impact ideas across ATL, BTL, and digital platforms.
• Collaborate with strategy, account, and production teams to bring ideas to life.
• Craft compelling visual and verbal narratives tailored to South African audiences.
-Lead and mentor junior creatives, fostering a culture of excellence.
• Present and sell ideas with clarity, confidence, and passion.
• Push creative boundaries while staying aligned with brand and business goals.

Skills

• Tertiary qualification in your specialty or 7+ years in a creative agency.
• At least 2 years in a midweight role at a well-established agency.
• Proven leadership in successful campaigns and creative projects.
• Strong portfolio showcasing conceptual ATL and digital work.
• Recognition at major award shows (Cannes, One Show, Loeries, Clios, Bookmarks).
• Minimum of one gold award or craft certificate at a local/international show.
• Exceptional communication, presentation, and strategic thinking skills.
• Deep understanding of influencer, mobile, podcast, OOH, guerrilla, activations, and direct marketing.
• Collaborative mindset and openness to feedback.
• Strong attention to detail and creative passion.
• Proactive, solutions-driven attitude.

Requirements

• Proven experience as a creative team (Art Director & Copywriter) in a top-tier agency.
• Awarded portfolio across multiple channels and categories.
• Strong conceptual thinking and ability to originate ideas from scratch.
• Deep understanding of South African culture and mass-market dynamics.

Posted on 14 Oct 15:59, Closing date 13 Dec