Being at the top of your game - Tips for estate agentsRising property tax rates, water restrictions and increases in the cost of water and electricity, combined with high unemployment rates and uncertainty over land expropriation all make for a challenging sell for real estate agents. Yet, it is not impossible for property sales and rental agents to be at the top of their game in securing client loyalty, leases and sales if one factors in the reduction in the benchmark repo rate, the relaxation of FICA regulations, virtual reality property tools and access to on-the-go technology. Greg Brown, director Data Services division, LexisNexis South Africa Greg Brown, director Data Services at LexisNexis South Africa, providers of online search tool Lexis® AgentIQ offers a few tips for estate agents wanting to hit their targets:
“This can all be done online without having to leave the comfort of your office,” says Brown. “Once you know what is out there, you can always go take a physical look, but checking out a property listing online before doing a drive-by will save you valuable time – especially if you are looking for specific area amenities, property size and number of bedrooms for a client. Using software that is backed by a reputable search engine is essential in this regard.”
“Steer clear of sharing negative or politically sensitive information – even on your personal profiles - unless you have a tight hold on your personal security and who can see what you share. Positive shares will help you build your brand and draw people to you,” Brown says. “Sharing information about successful sales or leases is also valuable in getting your name out there.”
“Knowing the industry, your client needs, the area and the properties you are working with, as well as being secure in the knowledge that you and your information are backed by reputable companies, is very valuable to estate agents who want to stay market savvy and be successful,” Brown concludes. For more information, visit: http://www.agentiq.co.za/www.agentiq.co.za.
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