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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Atmosphere reaches greater heights
Atmosphere Communications - the most awarded PR agency by PRISA for a second year in a row - started 2010 with an unprecedented growth spurt of new blue chip clients during the first quarter of 2010 including V&A Waterfront, Sanlam Personal Finance, KWV Wines, Comair, Fairview and Bio Oil. To help ensure a consistent approach to delivering creative PR campaigns the agency has also established a creative director position.
