Andy Awards jury selected through multiple media

Making the announcement, the show's co-chairs Ty Montague, co-president and chief creative officer of JWT North America and Michael Lebowitz, founder and CEO of Brooklyn, NY-based digital agency Big Spaceship, stated that this was advertising's first awards show to bring innovators from inside and outside the industry together and crowd source its jury selection process.

Jury

• Suzana Apelbaum, partner & chief creative officer, REDE
  
• Remi Babinet , founder & global creative director, BETC Euro RSCG
  
• Hashem Bajwa, executive director of digital strategy, Droga5
  
• Jeff Benjamin, executive creative director/interactive, Crispin Porter + Bogusky
  
• Rick Boyko, director, VCU Brandcenter
  
• Juan Cabral, creative director, Fallon London
  
• Rebecca Carrasco, partner & executive creative director, Colman/Rasic/Carrasco
  
• Mimi Cook , creative director, Apple
  
• Shepard Fairey, graphic designer/graffiti artist
  
• Pete Favat, chief creative officer, Arnold Worldwide
  
• Tony Granger, global chief creative officer, Y&R
  
• Rei Inamoto , chief creative officer, AKQA
  
• Prasoon Joshi, executive chairman, McCann Erickson, India
  
• Alessandra Lariu, senior vice president, digital group creative director, McCann NY
  
• Nick Law, executive vice president & chief creative officer, R/GA
  
• Jose Molla, co-founder & executive creative director, la comunidad
  
• Bob Moore, chief creative officer, Publicis
  
• P J Pereira, chief creative officer & co-founder, Pereira & O'Dell
  
• Leo Premutico, co-founder & creative director, Johannes Leonardo
  
• Ashley Ringrose, co-founder, Soap Creative
  
• Vivian Rosenthal, co-founder, Tronic Studios
  
• Rob Schwartz, chief creative officer, TBWA\Chiat\Day
  
• Mark Tutssel , chief creative officer, Leo Burnett Worldwide
  
• Erik Vervroegen, creative director, Goodby, Silverstein & Partners
  
• Mark Waites, founding partner & joint creative director, Mother/London

The jury election process

Through multiple media channels highlighted by intensive online discussion, Elect the Jury also served as a platform to address several important issues facing the ad business. These included the future and necessity of award shows, the relevancy of big ideas in the digital age, how the recession is affecting creativity, and the role of specialists vs. generalists in creative technology.

“I believe we were successful in getting a jury of amazing creative talent and innovators that are helping define the future of our industry,” said Montague. “It was meant to drive conversation about how technology is influencing creativity and ideas and I think we've generated a lot of positive and necessary debate. I hope that debate continues.”

“This was an important step for the industry to take,” noted Lebowitz. “The future of our business involves collaboration, disrupting the traditional way of doing things, and cultivating ideas from around the world from many different disciplines. I think this has us pointed in the right direction.”

Gina Grillo, executive director of the Advertising Club of New York and producer of the Andy's said, “Besides being a showcase for the best work in the world that engages advertising's finest talent, these awards have always evolved with the leadership and passion of the creative community. So for 2010, we wanted to do something that has never been done by any other award show. Thanks to Ty and Michael, we were able to change the game with Elect the Jury.”

For more:

• ElectTheJury.com: electthejury.com/
  
• Twitter Feed: twitter.com/#search?q=electthejury
  
• Facebook Page: www.facebook.com/pages/The-International-ANDY-Awards/173551691137?ref=mf
  
• The 2010 International ANDY Awards: www.andyawards.com/.