She served Touchline Media for just less than four years as the digital commercial manager, where she established and grew its digital department with the focus on increasing its digital footprint and online revenue. After setting up a successful and stable team, she moved to Primedia Online in 2008, as commercial director, where she managed the sales department and assumed responsibility for all commercial activities within the company.
Her role will entail growing and ensuring the success of 365 Digital and Primedia Online, including the recently launched www.dashoflime.co.za platform.
Lategan (@tanjalategan) commented: "I am delighted to be appointed as CEO and am looking forward to the challenge. This is such an exciting time for digital, both globally and locally and I am eager to further establish the company as the leading player in South Africa"
"I have invaluable insight from my 'on the ground' experience at the company and it is exciting to be able to implement some key changes that I have identified as potential opportunities at this level. My focus will be to integrate fully the traffic, sales and ad-serving aspects into a cohesive full service offering, as well as expand on our reporting services to ensure that we also carry the analytics benefits through to our publishers, advertising clients and agencies. Clients can rest assured that our core business will always be to provide flexible packaged solutions, tailored to their individual needs, ensuring we deliver the most informed, optimised and measurable strategies possible. Furthermore I will also be aiming to increase our mobile reach though partnering with carefully selected mobile platforms, and investing in experienced mobile professionals to enhance our mobile service offering to both advertising clients, as well as publishers."
Michael Markovitz, chairman of Primedia Digital said, "I have total confidence in her ability to drive the business forward, as she has shown great leadership and insight since joining the company. 365 Digital has a unique combination of digital services to offer clients. There are also new and exciting opportunities, particularly on mobile platforms. Primedia believes that she is the best person to integrate these services and lead 365 Digital to new levels."
365 Digital has also recently collaborated with Twitter, making its Dash of Lime sales house the first company to offer advertising opportunities in the form of sponsored Tweets and promoted accounts geographically targeted to South Africa.
For more information, go to www.dashoflime.co.za.
