The campaign hinges around roving billboards that are brightly illuminated by generators fitted at the base of the billboards. The payoff reads “Power to our members. Generators and more from www.eBucks.com. “
“This unique approach is sure to draw great attention to the brand,” says Gareth Leck, the agency's Group MD. “The tongue-in-cheek approach typifies the brand while also demonstrating the wide choices this leading rewards program offers,” he says.
Buying a generator is a grudge purchase – so what could be more rewarding than learning that you have already earned one through the eBucks rewards program?
The tactical campaign can be seen at various high traffic spots around Gauteng for two weeks running from Monday the 18th of February.
