Capitalising on the pre-tournament excitement, the wines are being released worldwide, according to Nederburg marketing manager Rudolph du Toit. “We have prioritised those markets where there is a strong interest in football but it is possible that distribution could be extended to meet demand.”
“The three wines bearing the 2010 FIFA World Cup emblem carry Nederburg's hallmark blend of fruit intensity and finesse. They are intense but graceful and are clearly South African in that they have a very clear expression of fruit but restrained, classical styling, making them fresh, approachable and food-friendly. Given our association with such an important sporting initiative, we want them to serve as ambassadors for South African excellence,” adds Macici.
Each of the 2010 FIFA World Cup wines will feature a special facility on the back label that will enable consumers to instantly access information on Nederburg by clicking on a unique QR code with their cellphone cameras. The information will then appear on their phone screens.
The wines are now locally available from selected stockists nationally, as well as from Nederburg itself. Sold in bottles made from partially recycled glass, they are being marketed until December 2010 and will span the 2007 to 2010 vintages. The white and rosé are closed under screw cap. The Sauvignon Blanc and Rosé are expected to retail for around R55 and the Cabernet Sauvignon for around R70.
Nederburg was recently voted South Africa's most successful producer of the year at the 2009 International Wine & Spirit Competition in London.
To view the winemaking team discussing the 2010 FIFA World Cup wines, go to YouTube on www.youtube.com/watch?v=Ri-3Rtu8bRg or visit the new website for a 360° panoramic view of the farm on www.nederburg.co.za.
