The company already produces some of the country's favourite chocolates, including Sweetie Pie and the Amarula range, but many consumers are unaware of the brand, as its chocolates are produced under private label and sub-brands. 'The heart of chocolate' range is the company's first own premium range...
Speaking about the new range, Kees Beyers, founder and CEO of Beyers Chocolates, said: "Our current chocolates are performing well and we are so excited to introduce our new range to the market. These chocolates are beautiful, decadent works of confectionery art and the very best we have to offer - a real treat for the true chocolate connoisseur."
The range will consist of three different collections: Shades of Dark (dark chocolates), Heart of Chocolate (milk, dark and white chocolate) and Fantasy of Fudge (a delightful selection of fudge-filled chocolates). Each gourmet chocolate is a small masterpiece, hand crafted with passion and expertise.
"We have also launched a Shades of Dark Taster Box as well as a Luxury Collection Taster Box, which will be the perfect small treat with four chocolates per box," Beyers added.
The new premium range will hit the shelves in September 2015 at major retailers.
