"Their unique style, technical skill and leadership qualities are synonymous with our brand pillars of stylish design, smart technology and reliability, culminating in a perfect partnership that signifies harmony and strength," explains Dr Michelle Potgieter, marketing director, LG Electronics South Africa. "In the lead up to the World Cup, they will be our primary ambassadors positioning us as a green, eco-friendly, reliable and sophisticated brand."
"We want to build a resource-recyclable society that is able to reduce the use of resources by using our products and so create a cleaner, healthier and sustainable planet - for all. This is even more prudent in South Africa where energy and water are scarce resources," continues Potgieter.
Therefore, by forming synergies with Booth and Bonneventia, the company has a couple that not only embodies the brand ethos; they are just as passionate about the environment as the company is.
"We trust that this joint venture will support and strengthen the company's 2010 Green Campaign which is aimed to illustrate and communicate our earnest commitment to manufacturing and supplying eco-friendly," concludes Potgieter.
