While confectionary and chewing/bubble gum market in the main saw little if no growth, the energy and dilutables market saw reasonable growth. The dilutables market growth was largely driven by dilutable dairy juice blends, which are expected to continue growing in 2013. Players in the market feel that the rise in energy drinks popularity has to do with the aggressive marketing campaigns.
BMI Research: Consumer Division offers annual tracking reports, in store observation services (ISOS), print ads promotional pricing and share of spend, liquor in store pricing (LISP), consumer research and commissioned research. For more information, go to www.bmi.co.za.
Download the Annual Quantification Report Chewing and Bubble Gum
Download the Annual Quantification Report - Dilutable.
Download the Annual Quantification Report - Energy Drinks in SA.
Download the Annual Quantification Report Sugar Confectionery.
Download the Chewing and Bubble Gum Media AQ Feedback Report.
Download the Dilutables Media AQ Feedback Report.
Download the RTD Energy Drinks Media AQ Feedback Report.
Download the Sugar Confectionery Media AQ Feedback Report.
