Second round of finalists for on-pack design awards announced

4 Apr 2012

Four finalists in two categories have been selected for the second round of finalists of the Pyro Inspiration Awards. These are Bob Martin's Vetcare, In Our Green House Olive, Mainstay's Pina Colada and Schick.

Back (L - R): Craig Rafferty - Whalley & Associates, Jacques Loubser – Pyrotec, Michelle Caskie – Pyrotec, Hilton Cairns - Willowton Oil & Cake Mills, Judith Gale – Spar Group, Craig Duff - MN7

Front (L - R): Lindsay Lappan - Young & Rubicam, Natalie French - Espresso DBN, Desiree Redlinghuys - Unilever Foods, Murray Clark - Online Advertising

Pyrotec, a leading provider of product identification solutions, initiated the awards in 2008 to recognise innovative on-pack devices and to establish on-pack as a rightful stand-alone media category.

Category wins

The criteria for the Informational category take into account the originality of the on-pack device (its readability, layout and creativity) as well as the clever use of space (amount of information, relevance of information to product, and functionality). In this category, Bob Martin's Vetcare and In Our Green House Olive were selected for their creative and innovative designs.

The entries in the Promotional category were judged according to their originality (innovation, freshness, and design), impact (wow factor and selling power) and clever use of space (amount of information, relevance to product and functionality). Mainstay's Pina Colada label was chosen for its great design and commended on the clear explanation of its competition entry instructions. Schick was complimented on its on-pack design and bold colours.