This lightweight canvas plimsoll first hit the streets of Shanghai in the 1920s, bringing together all walks of life, from workers to politicians. Feiyue crossed the borders and arrived in France in 2006.
The new space engages customers and is fully flexible to incorporate all products (present and future), expanding ranges, as well as highlighting individual ideas. It uses a mounted tablet enabling users to quickly search through catalogues or brief themselves about its history.
The mobile unit will be making appearances at office parks, music festivals, art events, campus activations, office parks and markets in Johannesburg, all with characteristics of fun, creativity and diversity, sharing the brand's values through interactions of music, culture & lifestyle. It is located at the Neighbourgoods Market every Saturday at 73 Juta Street, Braamfontein.
For more information, go to www.feiyue-shoes.co.za.
