Implemented by The Coca-Cola Africa Foundation, RAIN will provide at least 2 million Africans with clean water and sanitation by 2015.
“Africa's water crisis threatens the health of its population and, therefore, its prospects for economic growth,” said Muhtar Kent, President and CEO of The Coca-Cola Company.
“Communities need strong, healthy people to thrive, and our business needs strong, healthy communities to grow and be sustainable.
Helping African communities tackle their water challenges is an important priority for our Company and our bottling partners and is an area where we can make a positive and lasting impact.”
According to the World Health Organization, more than 300 million Africans lack access to safe drinking water, and millions of them die each year from preventable waterborne illnesses. Up to half of the region's population at any one time suffers from diseases related to
unsafe drinking water and poor sanitation.
Between 2004 and 2015, the number of people living without access to safe water in sub-Saharan Africa is expected to increase by 47 million people.
Africa is expected to miss the United Nations' Millennium Development Goals target for access to clean drinking water by 111
million people and the sanitation target by 289 million.
“No single organization can resolve Africa's development challenges, but together with civic society, nongovernmental organizations and government we can make a positive difference in the lives of the people who make up our communities,” said William Asiko, President of The
Coca-Cola Africa Foundation.
The Coca-Cola Africa Foundation currently has water projects in 19 African countries - Angola, Egypt, Ethiopia, Ghana, Cote d' Ivoire, Kenya, Mali, Malawi, Morocco, Mozambique, Niger, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda and Zambia - reaching over 300,000 people.
These water projects are all implemented in partnership with local communities in each country.
They also contribute to The Coca-Cola Company's aspirational water stewardship goal of returning to communities and to nature an amount of water equivalent to what we use in all of our beverages and their production.
The Company's strategy for achieving that goal has three components:
“Having access to clean water still remains a luxury, not a given, in large parts of the continent,” Asiko said.
“RAIN helps us both fulfill our environmental goals while also providing health benefits that will allow our communities and our business to grow and prosper.”
Recognizing that its business is only as sustainable as the communities in which it operates, The Coca-Cola Company established The Coca-Cola Africa Foundation in 2001 to implement the Company's community initiatives in Africa.
Implementing over 130 programs in 32 countries across Africa, the Foundation's programs have reached over 1,000,000 people since its inception.
The Foundation aims to enable healthy, prosperous communities by investing in the critical priority areas of Water, Entrepreneurship, Education and Health.
The Coca-Cola Africa Foundation's vision is to establish a strong base for the continent's long-term social and economic growth, contributing to the timely attainment of the UN Millennium Development Goals.
The Coca-Cola Africa Foundation has programs in some of Africa's most remote locations and has been involved in a number of humanitarian relief efforts across the continent.
The Coca-Cola Africa Foundation's programs are also designed to enable Coca-Cola employees to contribute, either financially, through our employee-matching program, or in kind, by lending their expertise and time to the Foundation's activities and programs.
Source: Sapa
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