The platform will build and expand on the past accomplishments in three areas - water stewardship, the economic empowerment of women and youth and waste management. This will be delivered together with bottling partners, system employees, and several NGO partners.
In the area of women and youth economic empowerment, Jamii will promote and stimulate entrepreneurship opportunities through the provision of improved access to skills training, networks, finance and markets. To date, over 2 million women across Africa have been economically enabled as part of the 5by20 program.
In the area of water stewardship, the platform will replenish 100% of the water used in production of Coca-Cola’s products by managing water use efficiency in its operations, supporting the conservation of natural water resources and improving community water access and climate change adaption.
For waste management, Coca-Cola Africa says it is committed to driving a world without waste. Nearly all of its packaging is already recyclable with the goal of recycling the equivalent of 100% of its packaging waste by 2030.
Internally, JAMII will inspire employees to make a difference in their immediate communities, with employee-nominated charities receiving grants and employee volunteering will be encouraged. Also, The Coca-Cola Employee Disaster Relief Fund will support employees facing financial hardship as a result of a natural disaster.
“Whether it is giving people access to safe drinking water, creating economic opportunities for people in dire need of it, or reducing the impact of our operations on the environment- we are committed to making that difference."