With Eskom currently being able to fulfil electricity demand, many companies are reluctant to invest in the high initial start-up costs of gensets before disaster strikes. However, the cost of downtime companies may face when electricity blackouts and load-shedding occur can be significant and unprepared-companies may face permanent damage to their operations and reputations.
Genset suppliers seeking to maintain their current market share must therefore focus on their after-sales services to overcome negative end-user perception and set their clients' minds at ease. "Suppliers must realise that end-users of standby gensets view them as an insurance policy, protecting them against [the consequences of] power outages," van Themaat said. Fast responses to end-user requests as well as excellent engineering capability will allow genset suppliers to increase their market share, ESI-Africa reports.
Read the full article on www.esi-africa.com.
