E-commerce News South Africa

TFG introduces geolocation delivery option

TFG (The Foschini Group) has introduced an online delivery option called Deliver 2 Me, which uses geolocation services (already used in apps such as Uber) to avoid the need for specific street delivery addresses.

The service was tested during December 2016 and will soon be available in major centres in South Africa making it the first retailer locally to apply delivery technology in this manner.

Testing included delivering parcels to a tourist on Table Mountain, a surfer on Blouberg Beach, a hipster moving between Long Street and Mzoli’s requiring a location change, and finally to a mom strolling along Sea Point promenade.

Picture: Supplied
Picture: Supplied

“This delivery solution is now live in Cape Town and we plan to expand the service to Johannesburg and Durban in the next couple of months. It uses a geolocation tracking system, allowing customers to pinpoint their exact location for delivery but without having to download an app onto their phone,” said Brent Curry, chief information officer at TFG.

TFG partnered with delivery service, WumDrop, the developers of the Deliver 2 Me technology, to offer this unique delivery solution.

TFG introduces geolocation delivery option

The process is simple. Customers place their order online with TFG and choose the Deliver 2 Me delivery option. When the parcel is ready, TFG will send the customer an SMS. The customer can then choose ‘Deliver Now’ or ‘Deliver Later’.

The ‘Deliver Now’ option will allow him or her to drop a pin or type in a specific location, and the parcel will be delivered within a maximum of three hours (traffic dependent).

TFG introduces geolocation delivery option

Whereas the ‘Deliver Later’ option will allow customers to choose another time or day when delivery is more convenient. Customers are also able to change their location whilst delivery is taking place. In that instance, TFG will automatically prompt customers to drop a pin at their new location.

Stores currently online are @home, Anatomy, Duesouth, Duesouth Escapes, Fabiani, Foschini For Beauty, hi, Markham, Relay Jeans, Sportscene and Totalsports. For more information, go to www.tfg.co.za.

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