Chance to "Create your Concert"

The urban street culture hubs of Fiction in Long Street, Cape Town on 25 May, Boulevard in Florida Road, Durban on 1 June and in Braamfontein, Joburg on 8 June, 2013, will be transformed into distinctive glacial settings, as residents of each city will bring to life this innovative live music experience.

There's a choice of 25 of SA's hottest MCs, DJs and dance artists, including the likes of: Big Nuz, Khuli Chana, AKA, Driemanskap, Jack Parow, F.Eu, Roger Goode, DJ Tira, DJ Ready D, Kwesta, Lulo Café, Zakes Bantwini, Pascal & Pearce and Teargas, among others.

Each city will get the chance to vote for the artists they want to see on stage for the one- night-only music experience. "These three Capitals of Cold will offer a lifestyle festival during the day where party-goers can enjoy food, clothing stores, break dancers, bikers, skaters, graffiti artists - all with their friends in their city's trendiest hangouts. Yet, at night, the venues will be transformed into an 'ICE' music experience," commented Andrea Quaye, GM of Castle Lite.

"Unlock Extra Cold Live is an opportunity for our consumers to create their own concert, by selecting the artists they want to see. We have secured artists from all genres who are at the top of their game musically, who will battle each other for a place at this one-off performance in our three chosen regions. Consumers need to vote to keep their favourites with the highest percentage of votes, so it really is 'Survival of the Coolest' in this case," she remarked.

Need to buy an Extra Cold Castle Lite

In order to unlock the artists in each city and create your concert, consumers need to buy an Extra Cold Castle Lite and enter the unique USSD code on the underliner to select their favourite artists for their Capital of Cold's line-up and create the ultimate music experience.

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Full List of artists who will be performing at Castle Lite's Unlock Extra Cold Live in one of the three Capitals of Cold:

• Big Nuz
• Khuli Chana
• AKA
• Driemanskap
• Jack Parow
• Slikour
• Abdus
• F.Eu
• Roger Goode
• Tuks Senganga
• DJ Naves & Spectacular
• DJ Tira
• DJ Ready D
• Ill Skillz
• Kwesta
• DJ Zinhle
• Lulo Café
• Amunishin
• Kenzhero
• Zakes Bantwini
• Pascal & Pearce
• Professor
• Teargas
• Shugasmakx
• DJ Wags