Now in its fourth year, the exhibition has built up a track record in attracting blue-chip sponsors and exhibitors as well as a desirable demographic of visitors with disposable income.
Visitors are chiefly upper-LSM, cosmopolitan professionals who are interested in investigating new and different ways to enrich their lives - mentally, physically and spiritually.
With this focused visitor profile, the Look & Feel Good Expo has proved to be a successful stage for established companies and progressive start-ups to showcase their products and services. The event offers a premium platform to introduce and demonstrate new ranges, build customer bases, make direct sales and generate post-event orders. It helps build brands in an experiential way, which visitors respond to positively.
Exhibitors' further benefit from the high exposure and visibility the expo provides, supported by a R15 million pre-event marketing campaign and the hands-on assistance and innovative ideas of the organisers, Biz Events.
Biz Events MD Heidi Warricker said: "The show is built on six key pillars: health, beauty, fitness, wellbeing, greening and happiness - it covers a vast spectrum of what visitors want and need to look and feel good.
"Those who come in search of a particular facet of vital living will also find themselves exposed to a variety of other, complementary avenues to achieve all-round wellness. Our visitor surveys indicate that much of the expo's allure lies in the fun that visitors have in exploring and learning about new products, treatments and activities that they may like to try out."
Warricker explained that visitors to the Look & Feel Good Expo are generally not of the "shop and go" variety, but prefer to linger at the show to appreciate its many attractions.
Many remain engaged for hours - browsing through the stalls, shopping for organic foodstuffs, alternative therapies and health products; attending free workshops and obtaining advice on lifestyle choices from experts; watching culinary pros whipping up nutritious dishes; as well as experiencing on-site spa and beauty therapies, "try-it" dance and yoga classes, and more.
"It's a highly interactive expo, where there's always something going on - from a laughter therapy session to a pole-dancing demo," she added.
Climb on board the wellness train to gain maximum mileage and a prime position at South Africa's premier health, wellness and lifestyle event. Secure your presence by emailing az.oc.doogleefi@wonkoob or Tel: 0861 115 318.
The organisers and marketing team are open to exploring new ideas to maximise an exhibitor's presence at the expo, and welcome any inventive sponsorship or promotional proposals to support strategic marketing objectives
Go to www.ifeelgood.co.za for details and updates, and to add the event to your 2012 online calendar. For an appetiser of what's in store at the 2012 Look & Feel Good Expo, view the expo's YouTube channel (www.youtube.com/lookandfeelgoodexpo).
Check out IFeelGoodExpo on Facebook and Twitter to find out what the health and wellness community is talking about, and join in the conversation.
