Sponsorship News South Africa

14th annual BASA Awards winners

Fifteen business and arts partnerships were honoured at the 14th annual Business Day Business and Arts South Africa Awards, supported by Anglo American, last night, Monday, 29 August 2011, in Johannesburg. "Kudos to all the businesses who understand that the arts are integral to who we are as a society, and that they require support in order to impact our world," said BASA CEO Michelle Constant.
14th annual BASA Awards winners

An independent panel of judges made awards in 12 categories while three special honours - the Art Champion Award, the Chairman's Premier Award and Diplomacy in the Arts - were also given out at Turbine Hall. The awards are audited by Grant Thornton.

Minister of Arts and Culture, Paul Mashatile meeting with Tophorn, one of the cast of War Horse. Photo by: Thys Dullaart.
Minister of Arts and Culture, Paul Mashatile meeting with Tophorn, one of the cast of War Horse. Photo by: Thys Dullaart.

Benji Liebmann was named this year's Art Champion for
his vision in creating Nirox in the Cradle of Humankind. Nirox is a private foundation established to cultivate the
arts in South Africa. Liebmann's vision includes a sculpture park laid out across the natural landscape, as well as an artist-in-residence programme for locally and
internationally renowned artists.

The Chairman's Premier Award went to The Keiskamma Trust, a community organisation in Hamburg in the Eastern Cape, which addresses poverty through creative programmes and partnerships and works to uplift local communities through skills development.

New category winners

Katharina von Ruckteschell receiving the Award from Minister of Arts and Culture, Paul Mashatile, chairman of the BASA Board, Sikkie Kajee, Pranill Ramchander of Anglo American and Peter Bruce editor of Business Day. Photo by: Thys Dullaart.
Katharina von Ruckteschell receiving the Award from Minister of Arts and Culture, Paul Mashatile, chairman of the BASA Board, Sikkie Kajee, Pranill Ramchander of Anglo American and Peter Bruce editor of Business Day. Photo by: Thys Dullaart.

Germany's Goethe-Institut was presented with the new Diplomacy in the Arts Award given in recognition of foreign missions which contribute to the development and preservation of the arts in South Africa.

Winning in the new Arts and Environment category, supported by Nedbank, was the Pikitup sponsored project Tomorrow's Joy by Such Initiative.

Mentor of the Year - supported by Etana - was Ilka Dunne, who gave invaluable assistance to the National Eisteddfod Academy.

Winner in the First Time Sponsor category was Youngblood Culture Development and philanthropist Roger Jungblut who made it possible for the award-winning Remix Dance Company to be housed at the Baxter Theatre Centre.

All the winners

AwardRecipientDescription
Art Champion AwardBenji Liebmann/Nirox FoundationNirox is a private foundation established to cultivate the arts in South Africa. The property is set on 15ha of land in a private nature reserve in the Cradle of Humankind. Liebmann's vision includes a sculpture park laid out across the natural landscape, as well as an artist-in-residence programme for locally and internationally renowned artists. Artists have included William Kentridge, Edoardo Villa, Marlene Dumas and Auke de Vries.
Arts and Environment, supported by NedbankPikitup for Tomorrow's Joy by Such InitiativeThe City of Johannesburg's Department of Arts, Culture & Heritage through the Arts Alive Festival commissioned Such Initiative to create a public artwork in Newtown. In partnership with Pikitup, the result was Tomorrow's Joy, a mosaic using more than 90 000 plastic bottle tops. The key element of the project was awareness of recycling and environmental conservation and so Pikitup was a logical sponsor. Eight community centres around Johannesburg and 140 children of varying ages were involved in the creation of the artwork. It was shown again this year at the National Arts Festival in Grahamstown.
Chairman's Premier AwardThe Keiskamma TrustThe Keiskamma Trust is a community organisation in the Eastern Cape area of Hamburg which addresses the challenges of widespread poverty through holistic and creative programmes and partnerships. The trust's art project provides skills, materials and training to create beautiful artworks. The most famous artworks to date are the Keiskamma Altarpiece and the Keiskamma Tapestry. Both large artworks carry the message of hope in the fight against HIV/Aids to audiences around the world.
Diplomacy in the ArtsGoethe Institut South Africa/Embassy of the Federal Republic of GermanyThe Goethe-Institut in Johannesburg regulates the work in sub-Saharan countries, including 11 institutes and 14 Goethe reading/cultural centres. The cultural programmes department's goal is to support the local cultural scenes and strengthen pan-African dialogue through the arts. Projects in 2010 that the insititute were involved in included X Homes which took performances off stage and placed them in homes in Kliptown and Hillbrow, the Soweto Carnival, the Drama for Life festival and Bioscope Film and School.
First Time SponsorYoungblood Africa Culture Development for Remix Dance Company/Baxter Theatre CentreWidely regarded as one of South Africa's leading contemporary and integrated dance initiatives, the award-winning Remix Dance Company is now based at the Baxter Theatre Centre, made possible through the partnership with international businessman, CEO of international shipping company UAL-SA and philanthropist Roger Jungblut, through his company Youngblood Culture Development. The company was founded in 2000 with the aim of bringing more differently-abled performers onto South African stages.
Increasing Access to the ArtsPretoria Portland Cement Company Ltd for from the hip: kulumakahle - Tell-Tale Signs Schools' TourPPC sponsored the Tell-Tale Signs Theatre Education Programme. A four-tiered programme, TTS won awards for its work in empowering the deaf and being a model of integration within the field of arts and culture. In 2010 this tour - called the Tales of the Trash Tour - toured to Limpopo, Gauteng, KwaZulu-Natal and the Western Cape. This partnership ensured that 15 deaf and hearing schools saw the production.
Innovationbrandhouse Beverages: Johnnie Walker for for Johnnie Walker Celebrating Strides 2010 Awards: Welcome Msomi and Stable TheatreThrough its Celebrating Strides Awards, Johnnie Walker empowered acclaimed actor, writer, producer and entrepreneur, Welcome Msomi, to spark a revival of the Stable Theatre in Durban which saw a tremendous boost in patrons and media exposure. In selecting the theatre as the beneficiary of a R125 000 bursary included in his award, Msomi wished to pay tribute to the theatre venue which played such an important role in his early days as an actor and turn around the flagging fortunes of the venue. It is expected that the partnership will act as a catalyst to inspire a new generation of artists.
International SponsorshipTotal South Africa for The Buskaid TrustThanks to Total SA, the Buskaid Ensemble was able to accept an invitation from the SA Embassy in Syria to represent SA culturally in Syria during the 2010 FIFA World Cup. The ensemble was greeted with great acclaim at all the events at which it performed - a public concert in the Damascus Opera House, two appearances at FIFA World Cup Fan Park events, a performance at Yarmouk camp, a private ambassadorial and business function in Aleppo and youth interaction at Massar.
Media SponsorshipDeskLink Media/ CLASSICFEEL for Dance UmbrellaCLASSICFEEL has always included substantial coverage of the Dance Umbrella. When word got out that the existing sponsor of the event would no longer be involved and that the future of the Dance Umbrella was in doubt, CLASSICFEEL went out of its way to provide substantial promotion of the event, in a bid to raise awareness of it, keep it going and draw new sponsors.
Mentor of the Year, supported by EtanaIlka Dunne (mentor to the National Eisteddfod Academy)Dunne has tremendous knowledge of education and the arts, as well as impressive business acumen though her experience and position at RMB. This background gave her a clear understanding of the problems of an NGO in the arts arena. She enabled CEO Francois van den Berg to lead and position the organisation in such a way that it could survive on operational income only, thus proving sustainability, a major achievement.
Single Strategic ProjectThe Hollard Insurance Company for Spier Architectural ArtsHollard Insurance commissioned Spier Architectural Arts to create a site specific mosaic art piece based on a concept by South African artist, Marlise Keith. The Rat Race measures 16m x 1.5m and is installed at the Hollard Campus, Johannesburg. Within the Spier Arts Trust is the Spier Arts Academy, which opened its first campus for a sponsored three year course in mosaics in Cape Town's East City Precinct in 2008. Hollard is proud to have provided Spier Architectural Arts with their first large-scale commission which not only supports the artists themselves but also raises the awareness of local art.
Small BusinessLe Canard Restaurant for The South African Ballet Theatre (SABT)SABT is always on the look-out for sustainable partnerships and the fund-raising dinners provided by Le Canard Restaurant allows the company the opportunity to both perform and engage with its stakeholders (both current and potential ones) and raise much needed funds at the same time.
Sponsorship in Kind Deloitte for Artist Proof StudioA team from Deloitte came to the studio and worked to identify problem areas and create solutions through process flows. Its Innovation and CSR team conducted a sight visit to APS that provided valuable insight into the working of the organisation and workable solutions to problems. Deloitte also assisted with producing a corporate brochure.
Sustainable PartnershipAbsa for SANAVA Absa L'AtelierThe Absa L'Atelier - now in its 25th year - has provided an important stepping stone to previous winners who have reached local and international fame. It is a competition for young artists aged between 21 and 35. The winner receives a cash prize, a six month residency at Cita Internationale des Arts in Paris, France, and a solo exhibition in the Absa Gallery upon their return. A second award, the Gerard Sekoto, is granted to the most promising artist with an income of less than R60 000.
Youth DevelopmentCell C for Durban Music SchoolCell C agreed to sponsor the Durban Music School in 2003 and has done so for the past eight years. DMS gives full music bursaries to 350 learners, does outreach programmes in rural communities, has a cultural exchange programme with includes the UK, France and Germany, offers music as a matric subject, employs nine young teachers who trained at the school and achieves consistently high marks in international exams.

Judges were Loeries CEO Andrew Human (chairman); media consultant and editor of Destiny Man Kojo Baffoe; Sunday Independent arts critic Mary Corrigall; independent arts consultant Nicky du Plessis; strategist and CEO of Grey Advertising Siza Marutlulle; CEO of the Mastrantonio Group Gianni Mariano; co-founder and co-owner of multi-disciplinary design firm INK Lisebo Mokhesi; and associate professor at the University of Cape Town and artistic director of Siwela Sonke Jay Pather.

Award-winning artist Colbert Mashile created the artworks presented to the winners as their awards.

A special appearance by one of the lifelike puppets in the award-winning international production War Horse was made possible by RMB and Legacy Group. The key note address was given by minister of arts and culture Paul Mashatile.

BASA is an internationally recognised SA development agency which incorporates the arts into, and contributes to, corporates' commercial success. With a suite of integrated programmes, BASA encourages mutually beneficial partnerships between business and the arts. It was founded in 1997 as a joint initiative of government and the business sector to secure the future development of the arts industry in SA through increased corporate sector involvement. Established as a Section 21 company, BASA is accountable to both government and its business members. For more, go to www.bizcommunity.com/Pressoffice/BusinessandArtsSouthAfrica and www.basa.co.za.

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