Dealers News South Africa

Michael Boneham joins Sewells

Sewells Group is proud to announce that Michael Boneham, a senior auto industry executive has joined their Executive Management Board. Boneham will be based in Sydney, Australia. In his role as the board member, he will offer strategic guidance to Sewells Group Executive Leadership Team while they expand their business globally.

Melbourne based Sewells Group is a leading provider of retail solutions to automotive companies across Asia Pacific, Africa & Middle East Regions. Sewells Group closely works with the leading automotive brands to improve the performance of their dealer networks. With its unique offer in the highly specialised dealer performance improvement space, Sewells Group has been growing at a fast pace.

Michael Boneham has been a senior executive with Ford Motor Company and has recently retired as president and MD of Ford India. Prior to that,Boneham held several management positions with Ford Motor Company in Asia, Europe and US including a management role with Land Rover in UK.

Sewells Group's MD, Manish Jar said "Michael is a visionary leader and a reputed auto industry expert. With his strategic guidance, Sewells Group will continue to grow to new heights as thought leaders in the automotive retail performance enhancement space."

Boneham said on the occasion, "Retail network performance is a strategic lever for an auto OEMs business. More and more OEMs are realizing its importance and are getting focused on this area. Sewells Group has been at the forefront of this transformation and is uniquely positioned to help auto OEMs in this area. I am excited to be part of this journey and am looking forward to making a contribution to the industry that has given me so much as a professional."

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