Digital Natives intuitively understand the digital realm and desire to be connected at all times. Mobile-connected devices have effectively become extensions of their bodies, and they cannot function without them.
The lifestyles of these Digital Natives, their pattern of behaviour and their relationship with technology all have an impact on the way that they work. The reality is that many workplaces are not suited to such a generation and will need to adapt in order to make use of these tech-savvy employees effectively, while integrating them with older workers. A study conducted in 2011 by Johnson Controls Global WorkPlace Innovation revealed some interesting insights into the lifestyles, values and attitudes of the Digital Natives, which point to the changes that need to be made to the workplace to cater for this new wave of workers.
"The research was conducted in Germany, the UK, the US and China in a two-stage process. First, qualitative interviews were conducted with Digital Natives and Digital Native experts to gather an understanding of lifestyle, values and use of and attitudes towards technologies. The second stage included more than 2800 respondents to a survey across all regions," explained Hannah Hahn, global workplace innovation manager of Johnson Controls Global WorkPlace Solutions.
Key results from the survey were as follows:
One of the most important characteristics of Digital Natives is their need to be "always on" and constantly connected. This means that mobile data traffic is critical. This generation also has the ability to multitask, which allows them to search, access and exchange data wherever they are, and to communicate quickly and efficiently across broad networks. They are able to deal with large volumes of information simultaneously and tend to work in teams to develop a collective intelligence.
"The behaviour of Digital Natives in a working environment adds complexity to the workplace and these users often criticise the low standard of general basic technological equipment, which they feel negatively impacts their productivity at work. However, both Digital Natives and older generations have a common need for a workspace that can support teamwork and if organisations can effectively encourage this generation to share knowledge with older co-workers, there are many opportunities that can be leveraged. Employers need to begin listening and understanding the behaviours of the Digital Native generation and adapting the workplace to suit their needs," said Hahn.
The survey findings uncovered the following needs:
"While the survey was conducted across Europe, North America and the Far East, the reality is that the findings are highly relevant in South Africa as well. Many of the graduates entering the workplace today fit the same profile as their counterparts all over the world, and as we become increasingly globally connected, the similarities become ever more apparent. Local companies and local branches of global organisations need to take cognisance of the changing workforce and begin to adapt their working environments to meet the changing needs of their employees," said Philip Gregory, Johnson Controls' senior regional executive - Middle East & Africa.
Although many respondents to the survey indicated that they are happy with their current working environment, there are areas for improvement that have been highlighted, specifically around technology. According to the survey findings, companies should consider the following tips for adapting the workplace to the needs of this new generation of workers:
"Although Digital Natives have many of the same needs as previous generations, they are different in how they approach work, communicate, and integrate technology into their daily lives. Companies will need to create a balanced working environment that attracts Digital Natives, without excluding other generations. The key to this will be to find the right blend of technologies and keep working processes simple," concluded Puybaraud.
