Distribution News South Africa

August launch for Sissy Boy footwear

August 2011 will see the launch of Sissy Boy Sport, its first sports-inspired footwear collection for summer. Footwear Trading has acquired the rights as a licensee to distribute and market the footwear in sub-Saharan Africa, as part of the brand's ongoing strategy to extend the breadth of its lifestyle category.
August launch for Sissy Boy footwear

The footwear is created with the contemporary women's lifestyle in mind. The range is sport-inspired and combines on-trend colours and with decorative design elements to add a final touches of fascination and glamour.

The collection will be available at leading footwear outlets nationwide from August 2011. Retail prices start from R279.

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