New CEO for Falke

Martin Grobbelaar, the new Chief Executive Officer of Falke South Africa.

Grobbelaar holds an Honours and BCom degree in Management Accounting and started at Falke in 2003 as cost and export manager before being promoted to financial manager and later general manager. His solid financial background and exposure to all operational aspects of the group make him ideally suited to his new role.

"My medium term goal is to firmly establish Falke as the premium sock brand in South Africa. We'll continue to embrace the brand pillars of innovation, modernity, quality, reliability and consistency on which this business was founded," explains Grobbelaar.

Falke South Africa is a subsidiary of the German textile giant, a fourth-generation family owned business that was founded in 1895. The South African operation was established in 1974 and currently employs 650 people, manufacturing approximately 7 million pairs of socks per year for the domestic and export market.