New MD for adidas SA

His appointment comes as current MD Winand Krawinkel takes up the post of MD adidas Group Central Europe from 1 July 2013

In his new function, Van Breda will report directly to Osman Ayaz, MD of Emerging Markets.

Van Breda has been with the adidas Group since 2003 and was most recently responsible for the wholesale business, in his role as sales director adidas South Africa.

In this function, Van Breda has successfully expanded the distribution of the brand in South Africa through strong strategic partnerships with adidas' key retail partners and was responsible for driving further growth - both in topline sales and in market share.

He has great experience, knowledge and an in-depth understanding of the sporting goods industry, as well as a solid track record within the South African market. As the new MD, he will continue to lead the development and growth of the adidas business in the key African territories.

Van Breda's successor as sales director will be named at a later date.