Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
Over the past five years, funding in Agritech start-ups across the African continent has been rising consistently. The sector stands in fifth position when it comes to the amount of capital raised by start-ups in Africa.
The powerful convergence of marketing and technology in today’s marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently.
Check out this week’s episode with our guest Nunu Ntshingila, Head of Facebook Africa, talking about the Next Frontier from a Facebook perspective on what is driving humanity today. One is the idea of a much more connected world and the second is the technologies that are enabling change.
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company’s need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem.
Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends.
In advance of Bizcommunity’s forthcoming BizTrends2021 event Jessica Tennant, Bizcommunity's senior editor for Marketing & Media finds out more about the elusive Dion Chang, founder of Flux Trends and one of South Africa’s most respected trend analysts.
Chang, who delivers a unique view of “trends as business strategy”, will host the esteemed speaker lineup at Bizcommunity’s annual trend event scheduled to take place online on Thursday, 28 January 2021....
The Africa Brand Summit was established in late 2016 and launched in 2018. Its awards ceremony has become popular for many aspiring brands who do great development work that uplifts communities and deserving individuals around Africa.
Here, my chat with the Summit convenor himself, Solly Moeng about the summit, Moeng's passion for Africa and his vision for the event going forward....
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
