Brand Strategist

Location: Cape Town, Western Cape
Full-Time | On-site

Do you have a passion for branding, storytelling, and strategy? We’re looking for a junior brand strategist to help shape compelling brand narratives, guide audience engagement, and contribute to campaigns that connect with meaning and purpose.

This is the perfect opportunity for someone with a strategic mindset and a curiosity for consumer behavior, brand voice, and market dynamics — ready to grow into a future leadership role in brand strategy.

Key responsibilities:

• Assist in developing and maintaining brand tone, messaging, and identity guidelines.
• Conduct research on competitors, target audiences, and market trends to support brand positioning.
• Participate in brainstorming and strategic planning sessions for brand campaigns.
• Help craft and refine brand-aligned copy for digital, print, and internal use.
• Collaborate with content and design teams to ensure cohesive brand execution.
• Support the tracking and reporting of campaign performance and brand engagement metrics.

Ideal candidate:

• 1–3 years of experience in branding, marketing, or communications.
• Excellent writing, research, and analytical thinking skills.
• Passion for brand storytelling, audience psychology, and visual identity.
• Awareness of digital marketing and social media trends.
• Proactive, detail-oriented, and eager to learn and grow into a senior strategist role.

Posted on 21 May 12:17, Closing date 30 May