Copywriter

Job description

Key purpose of role

The incumbent will be responsible for conceptualizing and scripting creative content and promos for Primedia Broadcasting platforms, including stations and digital platforms. They will write, develop and manage script elements across all Primedia Broadcasting platforms

Key performance areas

Abide by the Primedia values:

• Abide by the principles of Primedia values in all work and business relationships

Conceptualization, development and business partnering:

• Conceptualize, write and produce all live, recorded, digital, station imaging, brand positioning and pitch creative scripts ensuring delivery of high-end, innovative concepts and scripts on time, according to brief
• Work closely with sound engineers in the studios to deliver promos and commercials
• Collaborate with online producers in the production of web content
• Collaborate with videographers and designers for visual content, including social platforms

Minimum required qualification:

• Matric
• Copywriting degree or diploma preferable
• Formal and informal training to support the skills required

Qualifications considered advantageous:

• Copywriting degree or diploma

Minimum years of experience:

• Over 5 years copywriting experience necessary
• Traditional media or ad agency experience preferable
• Film environment experience desirable
• Fluency in social media advantageous

Additional role requirements:

• Some travel
• Valid driver’s license

Technical:

• Computer literacy
• Excellent ear for radio
• Creative flair
• Strong command of English (grammar, spelling, punctuation, and style)
• High attention to detail in scripts, briefs, and final executions
• Ability to write with accuracy and consistency across multiple platforms (radio, digital, social, print)
• Skills in editing, proofreading, and refining copy to ensure clarity and precision
• Versatility in adapting tone, style, and messaging for different audiences and brands
• Capacity to distil complex information into simple, engaging messaging
• Awareness of SEO principles and digital writing best practices (if relevant)
• Familiarity with production workflows and script formatting for broadcast

Communication:

• Listen to and understand partner objectives
• Receive and give open and frank feedback
• Impart knowledge to business partners and team members
• Communicate in a clear, focused, and understandable manner

Self-effectiveness:

• Deliver on tight deadlines
• Plan, organize and prioritize work
• Initiate ideas and follow through
• Integrate and share knowledge and skills
• Connect with Primedia audience
• Performance driven
• Team player
• Accurate and detailed
• Resilient and composed under pressure
• Disciplined to meet and exceed on delivering deadlines
• Willingness to learn

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.
Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb>b<>b/< with the Subject Line “Copywriter”. The closing date for applications is 02 September 2025.

Posted on 29 Aug 09:20, Closing date 5 Sep