CAMPAIGN CATEGORY |
Category | Entry Agency | Brand | Title | Product | Prize |
Content Strategy | King James Group & 42 Digital | Sanlam | Conversations with Yourself | Sanlam Financial Products | Gold |
Content Strategy | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Gold |
Content Strategy | Ogilvy | KFC | Make a Meal of it. | Streetwise 2 | Gold |
Content Strategy | Ogilvy | Philips & The Nelson Mandela Foundation | #ShaveToRemember | Philips | Gold |
Content Strategy | King James Group | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | Silver |
Content Strategy | King James Group | Sanlam | The 200 Year Old | Sanlam Financial Services | Silver |
Content Strategy | Hellocomputer, FCB Africa | Western Cape Government | Raise your voice. Not your phone. | Department of Education | Silver |
Content Strategy | ENGAGE et al, a member of the et al GROUP | AVBOB | The AVBOB Poetry Competition | | Silver |
Content Strategy | King James Group | Sanlam | Lives of Grace | Sanlam My Choice Funeral Plan | Silver |
Digital Strategy | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Silver |
Digital Strategy | King James Group | Sanlam | The 200 Year Old | Sanlam Financial Services | Silver |
Digital Strategy | TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet | Bronze |
Digital Strategy | King James Group & 42 Digital | Sanlam | Conversations with Yourself | Sanlam Financial Products | Bronze |
Digital Integrated Campaign | King James Group | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | Silver |
Digital Integrated Campaign | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Silver |
Digital Integrated Campaign | TBWA Hunt Lascaris Johannesburg | MTN | Mic Drop | MTN Brand | Bronze |
Mobile Campaign | Ogilvy | Vodacom | Shake Every Day | Brand | Silver |
Mobile Campaign | Ogilvy | Vodacom | Super Proposal Facebook Canvas | Network: Super 4G Coverage | Bronze |
Integrated Mixed Media Campaign | Ogilvy | ABInBev | #NoExcuse | Carling Black Label | Silver |
Integrated Mixed Media Campaign | King James Group | Sanlam | Conversations with Yourself | Sanlam Financial Products | Silver |
Integrated Mixed Media Campaign | VML South Africa (Pty) Ltd | Absolut Vodka, Pernod Ricard South Africa | Absolut One Source Live | Absolut Vodka | Silver |
Integrated Mixed Media Campaign | King James Group | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | Bronze |
Integrated Mixed Media Campaign | Retroviral | M-NET | Outwit. Outplay. Outdoor | M-NET Survivor | Bronze |
Integrated Mixed Media Campaign | King James Group | Sanlam | Sanlam 100 Years | Integrated Campaign | Financial Services | Bronze |
CHANNEL CATEGORY |
Online Video Series | TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet | Gold |
Online Video | Showmax & Sketchbook Studios | Showmax | Tali's Wedding Diary | Tali's Wedding Diary | Silver |
Online Video | Publicis | Mercedes-Benz | Hey Mercedes | A-Class | Silver |
Online Video | Net#work BBDO | Mercedes-Benz | Return to Chapman's Peak | S-Class | Silver |
Online Video | Ogilvy | KFC | Make a Meal of it. | Streetwise 2 | Silver |
Online Video | Eclipse PR & King James Group | NETFLIX | MAN IN A VAN | NETFLIX | Silver |
Online Video | King James Group | Sanlam | On Life and Planning | Sanlam Financial Savings products | Bronze |
Online Video | King James Group | Sanlam | On Life and Surprises | Sanlam Disability products | Bronze |
Online Video | Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism | Bronze |
Online Video | TBWA Hunt Lascaris Johannesburg (Pty) Ltd | Nissan | Nissan Intelligent Mobility 6 second ads | Nissan Intelligent Mobility | Bronze |
Online Video | Ogilvy | ABInBev | Raising Champions - Mother's Day | Carling Black Label | Bronze |
Online Video | Ogilvy | ABInBev | Raising Champions - Father's Day | Carling Black Label | Bronze |
Online Video | VML South Africa (Pty) Ltd | Absolut vodka | Africa on Fire | Vodka | Bronze |
Online Video | King James Group | Sanlam | Sanlam 100 Year | Online Video Campaign | | Bronze |
Social Paid Advertising | King James Group | AB InBev | Not that Newlands | Newlands Spring Brewery | Gold |
Social Paid Advertising | Hellocomputer, FCB Africa | Netflorist | #LoveEveryone | Netflorist Online Delivery | Silver |
Use of CRM, Loyalty Programs & Gamification | Ogilvy | Vodacom | Shake Every Day | Brand | Gold |
Use of CRM, Loyalty Programs & Gamification | Ogilvy | Volkswagen | #Marco #Polo | Polo | Gold |
Use of CRM, Loyalty Programs & Gamification | Mobitainment, ARC South Africa, Asakhane | MARS Africa | Royco Rewards | Royco | Silver |
Organic Search Marketing | Rogerwilco | WesBank | Dialling Down the Call Centre | | Silver |
Branded Content | TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet | Silver |
Branded Content | Net#work BBDO | Mercedes-Benz | Return to Chapman's Peak | S-Class | Silver |
Branded Content | King James Group | Sanlam | Lives of Grace | Sanlam My Choice Funeral Plan | Silver |
Branded Content | King James Group | Sanlam | On Life and Bucket lists | Sanlam Investments | Bronze |
Branded Content | King James Group | Sanlam | On Life and Longevity | Sanlam Investments | Bronze |
Branded Content | King James Group | Sanlam | On Life and Planning | Sanlam Investments | Bronze |
Branded Content | King James Group | Sanlam | On Life and Surprises | Sanlam Investments | Bronze |
Branded Content | King James Group | Sanlam | Kwesta - Boomshakalaka | 2 Minute Shower Songs | Bronze |
Branded Content | King James Group | Sanlam | The 200 Year Old | Sanlam Financial Services | Bronze |
Innovative use of Media | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Silver |
Innovative use of Media | TBWA Hunt Lascaris Johannesburg | Tiger Brands | The Most Annoying Banner | Doom | Silver |
Innovative use of Media | BrandTruth & Sprout & Ad Dynamo (SnapChat) | First National Bank, South Africa | FNB App 6.0 Snap Lens | FNB | Silver |
Innovative use of Media | Joe Public Connect | South African Breweries | Your Business In Lights Billboard | SAB Entrepreneurship | Bronze |
Paid Search Marketing | The MediaShop | Fishaways | Food for thought... | Fishaways | Bronze |
Paid Search Marketing | VML South Africa (Pty) Ltd | Nando’s | Nando’s Ecommerce Shopping Ads | Full Chicken, Burgers, Chicken Platters | Bronze |
Native Advertising | King James Group | Sanlam | The 200 Year Old | Sanlam Financial Services | Bronze |
Email, Direct & Inbound Marketing | Gorilla | SA Natural Products | Survivor Tree- Email | Bio-Strath | Bronze |
Use of Programmatic Media | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Bronze |
Channel Innovation | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Bronze |
COMMUNITY CATEGORY |
Use of User-Generated Content | VML South Africa (Pty) Ltd | Nando’s | #GetItTogether | Full chicken and 4 sides | Silver |
Social Media Campaigns | TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet | Silver |
Social Media Campaigns | VML South Africa (Pty) Ltd | Nando’s | #GetItTogether | Full chicken and 4 sides | Silver |
Social Media Campaigns | Ogilvy | KFC | KFC Black Fried-Day | KFC | Silver |
Social Media Campaigns | Showmax & Sketchbook Studios | Showmax | Tali's Wedding Diary | Tali's Wedding Diary | Bronze |
Social Media Campaigns | Showmax | Showmax | The Comedy Central Roast Of Somizi | The Comedy Central Roast Of Somizi | Bronze |
Social Media Campaigns | Publicis | Mercedes-Benz | Hey, Mercedes | A-Class | Bronze |
Social Media Campaigns | Ogilvy | Volkswagen | #Marco #Polo | Polo | Bronze |
Social Media Campaigns | Ogilvy | Castle Lite | #HoldMyBeer | Castle Lite | Bronze |
Influencer Marketing | Ogilvy | MultiChoice | Watch It Your Way | DStv Premium | Silver |
Influencer Marketing | VML South Africa (Pty) Ltd | Absolut Vodka, Pernod Ricard South Africa | Absolut One Source Live | Absolut Vodka | Silver |
Influencer Marketing | Ogilvy | Nimue | #NoMakeUpBride | Nimue | Bronze |
Influencer Marketing | Publicis Machine | Martell Cognac | Martell VSSD Influencer Packs | Influencer Packs | Bronze |
Social Communities | Publicis | Mercedes-Benz | Mercedes-Benz | Social Platforms | Bronze |
Social Communities | Retroviral | RocoMamas | Smashing Social | | Bronze |
Use of User-Generated Content | Publicis | Mercedes-Benz | Hey Mercedes | A-Class | Bronze |
CRAFT CATEGORY |
Craft - Software, Coding & Tech. Innovation | VML South Africa (Pty) Ltd | Nando’s | Nando’s App | iOS and Android App | Craft Gold |
Craft - Software, Coding & Tech. Innovation | Publicis Machine | Stones | Stones BOT | Bottle Operated Table | Craft Silver |
Craft - Online Video Production | King James Group | Sanlam | Conversations with Yourself | Sanlam | Craft Gold |
Craft - Online Video Production | VML South Africa (Pty) Ltd | Absolut vodka | Africa on Fire | Vodka | Craft Gold |
Craft - Online Video Production | TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet | Craft Silver |
Craft - Online Video Production | King James Group | Siemens | Fabric | | Craft Bronze |
Craft - Online Video Production | Net#work BBDO | Mercedes-Benz | Return to Chapman's Peak | S-Class | Craft Bronze |
Craft - News or Feature Writing | 24.com a Division of Media24 | News24 | News24 Land of Thirst | Land of Thirst: a 360 degree video experience by News24 | Craft Silver |
Craft - News or Feature Writing | 24.com a Division of Media24 | Netwerk24 | The Steinhoff scandal | Netwerk24 | Craft Silver |
Craft - Interface Design | Hellocomputer, FCB Africa | Absa - L'Atelier | L'Atelier 2018 | L'Atelier art competition | Craft Silver |
Craft - Strategy | TBWA Hunt Lascaris Johannesburg | Joburg Ballet | Breaking Ballet | Joburg Ballet | Craft Silver |
Craft - Strategy | King James Group | Sanlam | Conversations with Yourself | Sanlam Financial Products | Craft Silver |
Craft - Strategy | VML South Africa (Pty) Ltd | Cipla South Africa | Bronki Boosters | Asthma Inhaler Casings, Comic Book, Animated Series, Instructional Videos. | Craft Silver |
Craft - Strategy | Hellocomputer/FCB Africa | Unilever | Sunlight Since Since | Sunlight Laundry Bar | Craft Bronze |
Craft - UX | Hellocomputer, FCB Africa | Absa - L'Atelier | L'Atelier 2018 | L'Atelier art competition | Craft Silver |
Craft - Social Media Community Management | VML South Africa (Pty) Ltd | Nando’s | Bazothi “Azishe” | | Craft Silver |
Craft - Social Media Community Management | Retroviral | RocoMamas | Smashing Social | | Craft Bronze |
craft - Interactive Design | Publicis Machine | Stones | Stones BOT | Bottle Operated Table | Craft Silver |
Craft - Marketing Copywriting | Showmax | Showmax | Tali's Wedding Diary | Tali's Wedding Diary | Craft Bronze |
Craft - Marketing Copywriting | Hellocomputer/FCB Africa | South African Tourism | Bheki The Mbhaco Maker | South African Tourism | Craft Bronze |
Craft - Digital Media | VML South Africa (Pty) Ltd | American Swiss Jewellers | Drop the Hint | Engagement Rings | Craft Bronze |
EMERGING DIGITAL TECHNOLOGIES CATEGORY |
Customer Experience Design | Accenture | Nedbank | Nedbank Smart Geyser | | Gold |
Customer Experience Design | Hellocomputer, FCB Africa | Absa - L'Atelier | L'Atelier 2018 | L'Atelier art competition | Bronze |
Internet of Things | Accenture | Nedbank | Nedbank Smart Geyser | | Gold |
Bots, Messaging & Dark Social | King James Group | Sanlam | Lives of Grace | Sanlam My Choice Funeral Plan | Bronze |
Interactive Mixed Media | King James Group | Sanlam | 2 Minute Shower Songs Press Springbok Nude Girls | 2 Minute Shower Songs | Bronze |
Interactive Mixed Media | King James Group | Sanlam | 2 Minute Shower Songs Press Mi Casa | 2 Minute Shower Songs | Bronze |
Interactive Mixed Media | King James Group | Sanlam | 2 Minute Shower Songs Press Kwesta | 2 Minute Shower Songs | Bronze |
Interactive Mixed Media | Retroviral | M-NET | Outwit. Outplay. Outdoor | M-NET Survivor | Bronze |
Interactive Mixed Media | Associated Media Publishing | Ready To Shop | Ready To Shop | Ready To Shop | Bronze |
PLATFORMS CATEGORY |
Brand, Commercial & Retail Websites | King James Group | Sanlam | Conversations with Yourself | Sanlam Financial Products | Gold |
Brand, Commercial & Retail Websites | Arc Interactive | Cell C Girl | Cell C Girl Website | | Silver |
Brand, Commercial & Retail Websites | Hellocomputer, FCB Africa | Absa - L'Atelier | L'Atelier 2018 | L'Atelier art competition | Silver |
Microsites | Hellocomputer, FCB Africa | Absa - L'Atelier | L'Atelier 2018 | L'Atelier art competition | Silver |
Microsites | King James Group | Sanlam | Shop for Good | Blue Ladder Schools | Bronze |
Microsites | King James Group | Sanlam | Sanlam 100 Year | Microsite | Financial services | Bronze |
Public Service & NPO platforms | Arc Interactive | HIVSA | Choma Website | | Silver |
Mobile Apps | Arc Interactive | Dis-Chem | Dis-Chem Mobile App | | Silver |
Mobile Sites | Mobi Media | Vodacom Soccer | SA's Best Football Platform | | Silver |
Brand, Commercial & Retail Websites | TBWA Hunt Lascaris Johannesburg | Tiger Brands | Make Them Stop | Doom | Bronze |
Public Service & NPO platforms | Hellocomputer, FCB Africa | Western Cape Government | Raise your voice. Not your phone. | Department of Education | Bronze |
Platform Innovation | Mobi Media | Vodacom Soccer | SA's Best Football Platform | | Bronze |
Platform Innovation | Mobitainment, ARC South Africa, Asakhane | MARS Africa | Royco Rewards | Royco | Bronze |
PUBLISHING CATEGORY |
Online News Video | Tiso Blackstar Group (Pty) Ltd | TimesLIVE | Mapping the murder of Hannah Cornelius | MultimediaLIVE | Gold |
Podcasts & Audio Streaming | Primedia Broadcasting | Eyewitness News | Poisonous Bullets | News | Gold |
Online News Video | 24.com a Division of Media24 | News24 | News24 video: Breaking news. First – and in video | News24 video | Silver |
Online News Video | Primedia Broadcasting | Eyewitness News | The Zimbabwe Elections | News | Silver |
Online News Video | SABC | SABC News | SABC News YouTube channel | Online news videos | Silver |
Live Event Coverage | 24.com a Division of Media24 | News24 | #ANCVotes | Live Event Coverage | Silver |
News Innovation | 24.com a Division of Media24 | News24 | News24 Land of Thirst | Land of Thirst: a 360 degree video experience by News24 | Silver |
Publisher Sites | 24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa | Bronze |
Electronic Newsletters | 24.com a Division of Media24 | Business Insider South Africa | Business Insider South Africa | Business Insider South Africa | Bronze |
SPECIAL HONOURS CATEGORY |
Best Digital Student | Raphael Janan Kuppasamy and Jenny Groenewald | VEGA | | | Black Pixel |
Best Digital Youngster | Leon Mwandiringa | Clockwork | | | Black Pixel |
Best Marketer | Holly Meadows | Editor in Chief, Cosmopolitan | | | Black Pixel |
Best CTO | Clinton Bosch | Afrozaar | | | Black Pixel |
Best Contribution to Transformation in the Digital Industry | Digify Africa | Digify Africa | | | Black Pixel |
Pixel for Purpose | Road Accident Fund #Always Remember | Mortimer Harvey | | | Black Pixel |
Best Online Journalist | Pauli van Wyk | The Daily Maverick | | | Black Pixel |
Best Individual Contribution to Digital | Carmen Murray | Boo-Yah! | | | Black Pixel |
Best Agency | King James Group | | | | Black Pixel |
Best Publisher | 24 a Division of Media24 | | | | Black Pixel |
Best Brand | Sanlam | | | | Black Pixel |