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IAB South Africa Press Office
The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
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IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segmentThe Interactive Advertising Bureau South Africa (IAB SA) Digital Influencer Marketing Committee, formed in October 2019, has been working towards generating clearly defined and commonly agreed guidelines, standards, best practice, definitions and benchmarks, in collaboration with IAB Global, to assist IAB SA members to make empowered digital decisions in this growing segment of the industry. 20 Oct 2020 Read more

IAB SA chair announcedThe Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson. 15 Oct 2020 Read more

How advertising in news benefits brandsContrary to popular belief, advertising in news is brand safe and improves trust for the brands that advertise. Advertising in the news drives consumers to act. This and more is evidenced in the latest research conducted in the US by the IAB in collaboration with Magid Research and released this month. Key findings show that advertising in the news is brand safe, increases trust and drives consumers to take action; more than 40% of consumers would be willing to try a brand after seeing an ad on a news outlet. 14 Oct 2020 Read more

IAB South Africa Digital Content Marketing Committee announcementFollowing a process of nomination of industry leaders representing advertisers, agencies, publishers and media specialists, the IAB South Africa is delighted to announce the appointment of the Digital Content Marketing Committee, led by Sarah Browning-De Villiers, Chief Content Officer at Machine_ (Publicis Groupe). 7 Oct 2020 Read more

IAB SA Future of Measurement Committee announcementFollowing a process of nomination of industry leaders representing advertisers, agencies, publishers and research providers, the IAB South Africa is delighted to announce the appointment of the Future of Measurement Committee, led by Imraan Rajab, IAB SA Measurement Council member and COO of Mediacom South Africa. 19 Aug 2020 Read more


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Contact IAB South Africa

Tel: 011 454-3534
Email: ten.asbai@ofni
Website: www.iabsa.net