Trending
Advertise your job vacancies
Jobs
- Senior Digital Content Marketing Manager Warszawa, Poland
- Paid Advertising Specialist Pretoria
- CRM Manager Johannesburg
- Online Sales and Marketing Manager (Remote) Johannesburg
- Senior Performance Marketing Manager Johannesburg
- Junior Account Executive Durban
- Marketing Specialist Cape Town
- New Business Developer / Marketing Cape Town
- SEO / Digital Marketing Specialist Cape Town
- Multimedia Designer Cape Town
Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
