August marks the launch of the M.A.D (Make a Difference) World global campaign. M.A.D World aims to inspire people to make a difference to themselves, to others and to the planet. One hundred and eight M.A.D World hearts are moving across the globe, being handed to famous people and not so famous people. Each heart has a unique number and can be tracked, real time, on the M.A.D World website, www.lovemad.org. Individuals who receive the heart are invited to visit the website, plot their heart on the M.A.D World map, make a difference, share their M.A.D act online and then pass the heart on to someone else. Each heart carries with it the potential for change, the chance for individuals to make a difference in the world in which we live. The site also offers over a 1000 suggestions of user-generated ways to make a difference including inspiring stories from around the world. From the smallest action to something large - it's all about doing something. The choice is yours. Make a difference today.
