Saturday, 24 June 2017 saw the winners of the Sunday Times Literary Awards announced at Tiso Blackstar Group's new office venue at the Hill on Empire in Parktown, Johannesburg. Each winner received a R100,000 prize from the Sunday Times for their contribution to South African literature.
On Thursday, 11 May, the winners of the Sunday Times Generation Next youth survey were announced during an awards ceremony held at the Sandton Convention Centre.
The International News Media Association (INMA) 2016 African Global Media Summit took place at the Vineyard Hotel, Cape Town between 14 and 15 November.
Smirnoff 1818: How 'Light Up the Moment' transformed a vodka brand to rival the South African beer market.
In 2012 Smirnoff 1818 had reached a volume ceiling; trading purely on price within the white spirits category. Brandhouse approached J Walter Thompson to reposition the brand against a shifting South African consumer landscape and expand its potential while sourcing volume from the hugely dominant mainstream beer drinking ritual.
An idea was born out of the insight that the brand needed to deeply connect to the hearts and minds of both older, traditional loyalists and a younger, more aspirational set. An idea that harnessed the power and raw appeal of vodka consumed in social occasions. This allowed us to step more provocatively into beer drinking occasions....
